AS THE CEO of Parmigiani Fleurier since early 2021, Guido Terreni's strategy has involved refocusing the brand around elegance, discretion and an eye for detail. "It's reactivating a brand which is very prestigious in the mind of the customer," he explains. "What was missing was an interpretation of the taste of today, to understand the Parmigiani customer of today - what would they be wearing, and the values of refined, understated luxury that made the brand so prestigious. And the response to that question was the Tonda PF."
Denne historien er fra August 2022-utgaven av Robb Report Singapore.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent ? Logg på
Denne historien er fra August 2022-utgaven av Robb Report Singapore.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
IT'S 5 O'CLOCK SOMEWHERE
A global explosion of cocktail culture has given rise to a creative flowering of inventive drinks made with indigenous ingredients.
SMOOTH UNDER PRESSURE
These high-octane espresso machines turn your kitchen counter into everyone's favourite coffee stop.
PLUGGED IN YET?
As hybrid and electric vehicles (EVs) continue to dominate the automotive landscape, will 2025 finally make EVs the everyday car of choice-or is the future still waiting in the wings?
Ahead Of The Hour
Whether it's commercial-driven pieces, exuberant colours or a celebration of the timeless, here are our thoughts on what to expect from luxury watch brands in 2025.
EUAN KENNEDY
The Macallan's lead whisky maker on upholding craft, maintaining discipline and embracing simple pleasures.
Spirit of Senna
From the racetrack to television screens to our wrists, TAG Heuer pays tribute to Formula One legend Ayrton Senna with a heartfelt commemorative watch.
Uniquely Martell
The French house launches Les Fûts Uniques de Martell, the world's first cognac cask programme.
Opulent Waters
Embark on first-class cruises with Silversea, which has opened sales for its 2026 voyages.
Palatial Presents
From royal gifts to bespoke objets d'art, Singapore's Royal Insignia is reviving the art of gifting.
Back To The Land
Growing up in Beirut, Lina Ghotmeh pursued architecture as a means of building community in times of conflict. Her mission is more relevant today than ever.
