A Legacy of Glamour

The Piaget Society and the new Piaget Andy Warhol watch represent a harmonious blend of art, culture and horological excellence. This relationship is deeply rooted in the friendship between Yves Piaget and Andy Warhol, two iconic figures whose legacies and impact continue to be felt today

- Annabel Tan

Yves Piaget was a fourth‑generation descendant of the family that founded the luxury watch and jewellery brand Piaget. In the early 1960s, he joined the family business, and brought with him a new spirit and sense of community to the company. An avid traveller as well as an enthusiast of roses and horseback riding, he deeply valued the concept of extended family.

More than just forming good relationships with his clients, the charismatic Yves was able to truly cultivate authentic friendships with them—as well as with famous actresses, artists and business leaders. The lines were blurred between clients and friends, and this organically laid the groundwork for a society that brought together diverse individuals who might never have crossed paths otherwise.

Emerging in a time marked by artistic effervescence and cultural exploration, the Piaget Society became a nexus for creativity, drawing together luminaries from various fields, including art, music and fashion. Its influence spread from Europe to the US, and throughout the 1970s and ’80s, notable figures such as Swiss actress Ursula Andress and English actor Roger Moore were drawn to this exclusive circle. Yves’s vision was to create a community that transcended traditional boundaries, allowing artists and the brand’s clients to mingle freely. This spirit of inclusivity fostered a unique environment where friendships flourished, leading to unforgettable events in glamorous locales such as Capri and Saint‑Tropez.