By all counts, Rolex is a behemoth. Long-term vision is at the heart of the Rolex philosophy and the company's various activities. Its core values a passion for quality, a taste for innovation, and a quest for excellence - are based upon concepts of longevity that define its mission across all its activities.
It has always been the company's mission to manufacture watches that support human achievement. These achievements now incorporate sustainable development to meet the needs of the present without compromising the ability of future generations to meet theirs. Every day, Rolex takes action to contribute to this crucial collective effort.
Long before sustainability entered the public consciousness, or became a buzzword, creating durable products was already part of the Rolex playbook. Its watches, as we know, are built to last, and with proper care and maintenance, can be passed down the generations to live several lives.
On the secondary market, Rolex watches are still as sought after. Recognising this, the brand launched its Rolex Certified PreOwned programme in 2022, giving customers the chance to pick up second-hand models from an official retailer, with the assurance that the pieces are legitimate. These watches benefit from all the quality criteria and standards that characterise Rolex products and come with an international two-year warranty when they are resold within the official distribution network.
But sustainability has facets beyond longevity or circularity. To that end, the Swiss manufacture drew up a laundry list of areas that needed improvement on the sustainability front, covering both internal and external aspects of the business.
Denne historien er fra February 2024-utgaven av Tatler Singapore.
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Denne historien er fra February 2024-utgaven av Tatler Singapore.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
A Family Jewel
Fanty Soenardy unveils the crowning jewel of her vault-a Chaumet tiara that she dreams of passing down to her daughter on her wedding day
GROWTH MINDSET
Three women entrepreneurs share their smart habits to managing money and growing wealth—and doing so meaningfully with purpose
A Classic Redefined
Through the organic beauty of wood veneers, Steinway & Sons' limited edition Masterpiece 8X8 explores an alternative to the established aesthetic of pianos
Oak Artistry
Born of a collaboration with contemporary circus producer Cirque du Soleil, Vibrant Oak, the fourth release in The Macallan's Harmony Collection, pays homage to the Scottish whisky house's rich history with oak and the sherry-seasoned oak casks central to its heritage
Full Potential
Philippine tourism is buzzing with activity, and Christina Garcia Frasco is at the forefront of it all
Live & Learn
When Anthonia Hui and Leonardo Drago still lived in Hong Kong nearly three decades ago, they came across a beggar on the streets. “Just as I was about to pull out my wallet, Leo held my hand and said, ‘How do you know he’s not scamming you?’”
Hip to Be Square
Patek Philippe launches Cubitus, its first new collection in 25 years, in Munich, Germany, debuting three sporty and elegant watches By Annabel Tan
Marine Wonders
Rolex's Perpetual Planet Initiative and Mission Blue join forces to support the conservation of Indonesia's island paradise of Nusa Penida and its magnificent biodiversity
Deep Purpose
Rolex champions environmental conservation through its Perpetual Planet Initiative, which supports ocean-focused organisations such as Sylvia Earle's Mission Blue and Titouan Bernicot's Coral Gardeners
Grand Designs
When it comes to grand touring, few carmakers can boast the storied history of Maserati, which has been producing vehicles that embody grand touring's golden era, which originated in the mid-20th-century, for more than 75 years.
