A two‑word phrase tends to haunt any discussion of Brunello Cucinelli. A favourite of celebrities and the Silicon Valley set alike—its long list of fans includes Jennifer Lopez, Sylvester Stallone, Gisele Bündchen, Leonardo DiCaprio, Jeff Bezos, Mark Zuckerberg and Reid Hoffman—the Italian luxury fashion brand is known for extremely high‑quality materials and craftsmanship, and a distinct lack of flash or indeed, any form of obvious branding. It is, in other words, the very embodiment of quiet luxury.
That is not quite how the brand’s co‑chairman and co‑creative director Carolina Cucinelli sees it, though. “We see our garments as an expression of the highest quality and excellence in craftsmanship, with a strong reference to the brand’s DNA,” she says. “So I wouldn’t talk so much about ‘quiet luxury’, but more of ‘gentle luxury’: ours is not a whispered or understated way of dressing; it’s a rather distinct and straightforward approach but, above all, gentle. The collections always revolve around this core principle: they must be recognisable and distinctive; they must speak of the brand and its philosophy without being intrusive.”
Brunello Cucinelli was established by its eponymous founder, Carolina’s father, in 1978, who dropped out of his engineering studies to do so after seeing a gap in the market for high‑quality women’s dyed cashmere pullovers. It focused solely on knitwear until the turn of the millennium, when it moved into suits, coats and more after clients started to ask for more complete looks.
Denne historien er fra September 2024-utgaven av Tatler Singapore.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent ? Logg på
Denne historien er fra September 2024-utgaven av Tatler Singapore.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
Old-World CHARM
Professional photographer and content creator Zipeng Lee takes off to Switzerland to experience some of the country’s most storied heritage hotels
THE World ACCORDING TO Redzepi
Renowned Noma chef René Redzepi and executive producer Matt Goulding unpack Apple TV's new eight-part docuseries, Omnivore, and its exploration of humanity through food
COURAGE OF CONVICTION
Tatler speaks to Bing Chen, Prabal Gurung and Kevin Lin to discuss how their non-profit Gold House is changing the future of the Asian diaspora
INDUSTRIALI
Exploring the important sustainability efforts taking place beyond obvious industries
THE BALL'S INHER COURT
China's most celebrated tennis star Li Na opens up about her career, influencing young athletes and her continuous learning journey
Love Story
Set in Paris, Graff's new bridal campaign marries the timelessness of love and diamonds
Over the Rainbow
The inspirations behind Hermés creative director for jewellery Pierre Hardy's latest and gorgeously colourful high jewellery collection surprise and delight
Twist and Turn
Bvlgari's debut Tubogas jewellery collection reimagines a classic technique with 16 stunning creations
Game On
From diamond‑set carabiner‑inspired clasps to a carbon fibre cuff, Chanel knocks it out of the park with Sport, an audacious and innovative high jewellery collection unlike any other
The Wrist Taker
Shipping scion and basketball team owner Hendi Widodo unlocks his vault of rarefied timepieces