Platinum Record

La Prairie marks another milestone with a grand new skincare breakthrough—the Platinum Rare HauteRejuvenation Mask that designed to recharge and rejuvenate skin with novel penetration and potency

When it comes to luxury, people have varying opinions. But more often than not, luxury is, ultimately, a mark of quality. In the beauty world, luxury skincare can come in the heftiest, most stunningly designed vessels that house skin-caring elixirs with promises of rejuvenation—but beauty connoisseurs know that the real value lies in the rare and rarefied ingredients with unparalleled potency within, activated by a level of science that helps delivery and absorption deep into the skin.

Such concentrated, multi-faceted formulations take years of research and development to finesse, and as with all La Prairie creations, their newest product milestone is a wellengineered labour of beauty: The Platinum Rare Haute-Rejuvenation Mask.