In the wake of a global health crisis (read: Covid-19), Singapore's fitness landscape has not merely recovered it has flourished. The industry's remarkable adaptability has given rise to innovative business models and community-driven initiatives, redefining the pursuit of wellness in the nation.
As Singapore emerged from the pandemic's shadow, a profound shift in priorities became evident. Rachel Chiam, owner and studio manager of BFT Loyang, observes, "Today's consumers are increasingly willing to invest in gym memberships, recognising the intrinsic value of both physical and mental well-being." She adds, "The flexibility in class timings and global access to BFTs worldwide has been a boon for frequent travellers, allowing them to maintain their fitness routines regardless of location." This newfound appreciation for fitness has catalysed a surge in gym memberships, with flexibility and global access becoming prized commodities.
Luke Guanlao, group CEO of Inspire Brands Asia, overseeing Anytime Fitness and SUMHIIT Fitness, corroborates this trend.
Denne historien er fra September 2024-utgaven av The PEAK Singapore.
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Denne historien er fra September 2024-utgaven av The PEAK Singapore.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
From Screen to Store
Heini Zachariassen, founder of global wine rating app Vivino on how its first retail store in the world brings data-driven curation to wine lovers.
In the Dining Spotlight
Renowned Dutch chef Sergio Herman, whose name has been associated with the Michelin Guide in the Netherlands and Belgium, is expanding his Asian footprint with his Singapore outpost, Le Pristine in Grand Hyatt Singapore.
All for One
How would you navigate a corner if you were hearing-impaired or enjoy school if you were on the spectrum? These architects posit that inclusive design must be part of mainstream standards to improve overall living environments.
Pods and Swirling Staircases
This quirky and playful home designed by Park Associates is shaped after its owners, a young family with three children.
Stories Behind the Kebava
Sufiyanto A. S., one half of the duo behind the Kebaya.Societe Instagram account, has had enough of seeing Malay identity erased and forgotten.
Good to Go
Driving classic Jaguars on the legendary Goodwood Motor Circuit is all the magic a motorhead needs.
Seasons of the Snake
Japanese architect Tadao Ando once again works his magic for Bvlgari, with the Serpenti Tubogas as an artistic canvas for nature's cyclical transformation.
Phoenix Rising
One gutsy retired pharmaceutical executive rescued two-century-old Swiss watchmaker Bovet, and today, its presence is stronger than ever in Southeast Asia.
Con Amore, Leggiero, Presto!
Chan Weitian injects new insights into Presto Drycleaners, blending operational innovation with time-honoured values.
Preserving Paradise
Gaya Island Resort takes eco-tourism beyond the expected, blending conservation efforts with authentic luxury.
