Leaping into a pool of rubber sprinkles, scaling a unicorn-headed slide reminiscent of dragon-shaped playgrounds of yesteryear, and posing with life-sized potong popsicles in pastel pink-hued rooms. These are some whimsical scenes at the experiential ice cream-themed wonderland, Museum of Ice Cream (MOIC) that have been well-documented on social media.
MOIC, which is housed in a former barracks in Dempsey Hill, has become one of the more buzzy attractions in Singapore since it opened in August 2021 — in the midst of COVID-19 movement restrictions. MOIC Singapore received “hundreds of thousands” visitors last year.
Speaking to The Peak during a recent visit here, Maryellis Bunn, co-founder of the Museum of Ice Cream and its parent company Figure8, which is an experience-first development firm, says: “The pandemic has brought us to a place where we can commoditize experiences that people value. I have always been a believer that the experiences will supersede products or objects, and this has been validated in the post-COVID-19 world.”
Bunn is referring to how the entertainment and events industry, which were among the hardest hit during the pandemic, has bounced back with the return of physical events.
Denne historien er fra March 2023-utgaven av The PEAK Singapore.
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Denne historien er fra March 2023-utgaven av The PEAK Singapore.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
From Screen to Store
Heini Zachariassen, founder of global wine rating app Vivino on how its first retail store in the world brings data-driven curation to wine lovers.
In the Dining Spotlight
Renowned Dutch chef Sergio Herman, whose name has been associated with the Michelin Guide in the Netherlands and Belgium, is expanding his Asian footprint with his Singapore outpost, Le Pristine in Grand Hyatt Singapore.
All for One
How would you navigate a corner if you were hearing-impaired or enjoy school if you were on the spectrum? These architects posit that inclusive design must be part of mainstream standards to improve overall living environments.
Pods and Swirling Staircases
This quirky and playful home designed by Park Associates is shaped after its owners, a young family with three children.
Stories Behind the Kebava
Sufiyanto A. S., one half of the duo behind the Kebaya.Societe Instagram account, has had enough of seeing Malay identity erased and forgotten.
Good to Go
Driving classic Jaguars on the legendary Goodwood Motor Circuit is all the magic a motorhead needs.
Seasons of the Snake
Japanese architect Tadao Ando once again works his magic for Bvlgari, with the Serpenti Tubogas as an artistic canvas for nature's cyclical transformation.
Phoenix Rising
One gutsy retired pharmaceutical executive rescued two-century-old Swiss watchmaker Bovet, and today, its presence is stronger than ever in Southeast Asia.
Con Amore, Leggiero, Presto!
Chan Weitian injects new insights into Presto Drycleaners, blending operational innovation with time-honoured values.
Preserving Paradise
Gaya Island Resort takes eco-tourism beyond the expected, blending conservation efforts with authentic luxury.
