The Leica Cine 1 is spectacular. The images are bright, the colour rendition is excellent, and it's as smart as any smart TV out there, claiming to be the bee's knees when it comes to connectivity.
It's also spectacularly expensive. One hundred inches will set you back $12,790 that's the recommended retail price - but why bother with something so puny when you can get 120 inches for less than $1,000 more? And don't worry about making a spectacle. The Cine 1 is an ultra-short throw projector, which means it sits comfortably almost adjacent to its screen, which is both neat, and neat.
IT'S ALL IN THE NAME
How can a "TV" cost so much? "Because it's a Leica" holds some water as a partial explanation and informs the debate on value for money and the premium paid for the brand. Leica cameras are world famous, in high demand, and expensive, but there are professional photographers across the globe who would use nothing else, alongside aspiring amateurs with a slavish devotion to the iconic bit of kit.
Sunil Kaul, managing director at Leica Camera Asia Pacific, speaks of the brand having a "cult following" and hopes this extends to the other products in the Leica portfolio that now include elegant wristwatches and the Cine 1.
Leica has been making projectors for decades since 1926, in fact - but it's been a niche market with limited appeal. The Cine 1 is a different beast an attempt, perhaps, to go mainstream in a different field of vision and convince consumers that all Leica products are worth their salt and more.
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Denne historien er fra January - February 2024-utgaven av The PEAK Singapore.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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From Screen to Store
Heini Zachariassen, founder of global wine rating app Vivino on how its first retail store in the world brings data-driven curation to wine lovers.
In the Dining Spotlight
Renowned Dutch chef Sergio Herman, whose name has been associated with the Michelin Guide in the Netherlands and Belgium, is expanding his Asian footprint with his Singapore outpost, Le Pristine in Grand Hyatt Singapore.
All for One
How would you navigate a corner if you were hearing-impaired or enjoy school if you were on the spectrum? These architects posit that inclusive design must be part of mainstream standards to improve overall living environments.
Pods and Swirling Staircases
This quirky and playful home designed by Park Associates is shaped after its owners, a young family with three children.
Stories Behind the Kebava
Sufiyanto A. S., one half of the duo behind the Kebaya.Societe Instagram account, has had enough of seeing Malay identity erased and forgotten.
Good to Go
Driving classic Jaguars on the legendary Goodwood Motor Circuit is all the magic a motorhead needs.
Seasons of the Snake
Japanese architect Tadao Ando once again works his magic for Bvlgari, with the Serpenti Tubogas as an artistic canvas for nature's cyclical transformation.
Phoenix Rising
One gutsy retired pharmaceutical executive rescued two-century-old Swiss watchmaker Bovet, and today, its presence is stronger than ever in Southeast Asia.
Con Amore, Leggiero, Presto!
Chan Weitian injects new insights into Presto Drycleaners, blending operational innovation with time-honoured values.
Preserving Paradise
Gaya Island Resort takes eco-tourism beyond the expected, blending conservation efforts with authentic luxury.
