“CONSUMERS ARE BECOMING MORE MINDFUL OF HOW THEY SPEND THEIR TIME ONLINE.”
Ayumi Nakajima, head of APAC, Content & Creators at Pinterest decodes the power of brand placement and authentic influencer collaborations.
HOW WOULD YOU DESCRIBE WHAT YOU DO?
Bringing the most inspiring content to Pinterest.
WHEN IT COMES TO SOCIAL MEDIA MARKETING, WHAT IS THE BIGGEST MISSED OPPORTUNITY FACED BY BUSINESSES TODAY?
Embracing the opportunities of a full-funnel strategy vs. optimising for the last click only.
Consumers today are flooded with content. As a result, understanding the consumer journey from discovery to purchase has become very complex. Optimising for the last click is one piece of the puzzle, but there’s a greater need to understand the consumer journey more holistically.
On top of all of this, the consumer mindset also differs across social media platforms. You can’t just look at demographics alone since a person may be in a different state of mind depending on the app. You need to understand each platform’s strengths and how that weaves into the consumers’ journey. For example, on Pinterest, people are in a discovery mode where they are looking for ideas to buy, make, or do. It is a platform where brands can reach consumers with high intent, and bring them along the shopping funnel from inspiration to purchase.
WHAT IS THE MOST SIGNIFICANT CHANGE IN SOCIAL MEDIA MARKETING STRATEGY IN THE PAST FIVE YEARS THAT MOST BUSINESSES HAVE YET TO REALISE?
Denne historien er fra December 2023-utgaven av The PEAK Singapore.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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Denne historien er fra December 2023-utgaven av The PEAK Singapore.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
From Screen to Store
Heini Zachariassen, founder of global wine rating app Vivino on how its first retail store in the world brings data-driven curation to wine lovers.
In the Dining Spotlight
Renowned Dutch chef Sergio Herman, whose name has been associated with the Michelin Guide in the Netherlands and Belgium, is expanding his Asian footprint with his Singapore outpost, Le Pristine in Grand Hyatt Singapore.
All for One
How would you navigate a corner if you were hearing-impaired or enjoy school if you were on the spectrum? These architects posit that inclusive design must be part of mainstream standards to improve overall living environments.
Pods and Swirling Staircases
This quirky and playful home designed by Park Associates is shaped after its owners, a young family with three children.
Stories Behind the Kebava
Sufiyanto A. S., one half of the duo behind the Kebaya.Societe Instagram account, has had enough of seeing Malay identity erased and forgotten.
Good to Go
Driving classic Jaguars on the legendary Goodwood Motor Circuit is all the magic a motorhead needs.
Seasons of the Snake
Japanese architect Tadao Ando once again works his magic for Bvlgari, with the Serpenti Tubogas as an artistic canvas for nature's cyclical transformation.
Phoenix Rising
One gutsy retired pharmaceutical executive rescued two-century-old Swiss watchmaker Bovet, and today, its presence is stronger than ever in Southeast Asia.
Con Amore, Leggiero, Presto!
Chan Weitian injects new insights into Presto Drycleaners, blending operational innovation with time-honoured values.
Preserving Paradise
Gaya Island Resort takes eco-tourism beyond the expected, blending conservation efforts with authentic luxury.
