SAMIR KUMAAR MODI COLOUR ME COOL
The MAN|October 01, 2022
INDIA'S COSMETICS CZAR LIVES THE GOOD LIFE - WORLD TRAVELS, A PASSION FOR VINTAGE MEMORABILIA, A GOURMAND WHO LOVES THAI FOOD, AND A CAR COLLECTOR WHO CAN TAKE APART HIS HARLEY-DAVIDSON. BUT BENEATH THE BREEZY EXTERIOR LIE GUTS OF STEEL - A MAN WHO HAS REINVENTED HIMSELF AND HIS COMPANY, BATTLING COMPETITORS, TO CREATE A WORLD-CLASS BRAND
Priya Kumari Rana
SAMIR KUMAAR MODI COLOUR ME COOL

THE slate-grey Delhi skies, redolent with rain, have burst, and it’s pouring. I wind my way around a poster-red Ferrari parked in the porch of a newly built section of entrepreneur and industrialist scion Samir Kumaar Modi’s Chhatarpur farmhouse, through the glass doors of a two-storey ‘home office’ constructed out of black containers, up the stairs by a wall of books ("the top 100 books you will ever want to read"), in a fun, playful space filled with a jukebox that only plays 80s retro hits, a vintage coke machine, Marilyn Monroe coke crates, fencing and polo gear. Finally, I am sitting on a Union Jack-covered sofa, opposite the man himself, who’s taking me, between photo takes, through his life’s journey — his opportunities, myriad challenges, literally working his way up the proverbial ladder, finding his niche, creating a beauty brand from scratch, and his life’s greatest passions.

The space — which has a very masculine aesthetic — is literally strewn with memorabilia picked up over the years by the 52-year-old Managing Director of Modi Enterprises – the parent company of Modicare, Colorbar Cosmetics, and the 24SEVEN chain of grocery stores. “PreCovid, I was out of the house, travelling 240 days a year,” says Samir Modi. Now, the inveterate traveller is mostly on the road to promote Modicare and Colorbar within India, but his trips abroad have also picked up (he recently took a holiday in Ibiza, and more recently, in Thailand, with friends and family). And how did this container man-cave come about? “When my children were growing up (he has two daughters), I wanted to build them a tree house,” says Samir. “I never got around to it, but that’s when the idea of the container came about – it was easy to do, although the interiors and exteriors needed work.”

Denne historien er fra October 01, 2022-utgaven av The MAN.

Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.

Denne historien er fra October 01, 2022-utgaven av The MAN.

Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.

FLERE HISTORIER FRA THE MANSe alt
The 2023 Bucket List
The MAN

The 2023 Bucket List

Before the world as we know it changes forever, here's a partial list of experiences to try in the year ahead

time-read
3 mins  |
January 01,2023
Do You Have The Time To Read Your Watch?
The MAN

Do You Have The Time To Read Your Watch?

Audemars Piguet Starwheel Code 11.59 is the latest among watches with unusual layouts

time-read
3 mins  |
January 01,2023
THEY CAME THEY RODE, THEY CONQUERED
The MAN

THEY CAME THEY RODE, THEY CONQUERED

FOUR WOMEN BIKERS TRAVERSING THE UNTOUCHED TERRAIN OF EASTERN ARUNACHAL ON THEIR DUCATI MULTISTRADA BIKES. THE 'EXPLORE BEYOND' BIKING EXPEDITION WAS AN INITIATIVE OF ARUNACHAL TOURISM TO SHOWCASE THE STATE AS A SAFE DESTINATION FOR SOLO WOMEN TRAVELLERS. THE RIDE WAS FLAGGED OFF BY CM PEMA KHANDU FROM THE BANKS OF THE SIANG AT PASIGHAT AND WOUND UP AT THE ORANGE FESTIVAL OF ADVENTURE & MUSIC, DAMBUK, WHERE THE BIKERS LET THEIR HAIR DOWN AND PARTIED LIKE THERE'S NO TOMORROW. YUP, GIRLS JUST WANNA HAVE FUN, AND IN ARUNACHAL THEY CAN - SAFELY

time-read
4 mins  |
January 01,2023
ΤΗΕ RIGHT ΤΙΜΕ
The MAN

ΤΗΕ RIGHT ΤΙΜΕ

AS CLIMATE CHANGE AND SUSTAINABILITY BECOME BURNING ISSUES, WATCH BRANDS TOO ARE DOING THEIR BIT TO SUPPORT CAUSES, BOTH THROUGH ENVIRONMENTAL THE TIMEPIECES THEY ARE CREATING AND THE INITIATIVES THEY ARE UNDERTAKING

time-read
4 mins  |
January 01,2023
THE GOLDENPASS EXPRESS
The MAN

THE GOLDENPASS EXPRESS

A LUXURY SWISS WINTER ESCAPE ROUTE

time-read
5 mins  |
January 01,2023
WHERE THE WILD THINGS ARE
The MAN

WHERE THE WILD THINGS ARE

WITH BOUTIQUE LODGES AND ΝΟ CROWDS, THE MORE EXCLUSIVE TEHLA ZONE OF SARISKA NATIONAL PARK IS EMERGING AS THE DESTINATION OF CHOICE FOR WILDLIFE ENTHUSIASTS

time-read
6 mins  |
January 01,2023
LAMBORGHINI HURACAN EVO SPYDER TOP-DOWN ADRENALINE MACHINE
The MAN

LAMBORGHINI HURACAN EVO SPYDER TOP-DOWN ADRENALINE MACHINE

A machine sculpted to perfection, the Lamborghini Huracan EVO Spyder is a sensational car in every sense. It is fast, it's beautiful, and it is just special

time-read
4 mins  |
January 01,2023
CARS TO WATCH OUT FOR IN 2023
The MAN

CARS TO WATCH OUT FOR IN 2023

WITH THE devastating effects of the Covid-19 pandemic and the acute supply chain disruptions caused by it beginning to ease, the automotive industry is rapidly accelerating out of the deep crisis it found itself two years ago.

time-read
5 mins  |
January 01,2023
DATING A SINGLE MOM
The MAN

DATING A SINGLE MOM

IT’S A COOL Friday evening. She is sitting with a cup of hot chocolate and unwinding with her phone. Her dating app has 10 unread messages. She hopes that at least one match will lead to a conversation and a date that weekend.

time-read
5 mins  |
January 01,2023
YOUR SHIP HAS COME IN
The MAN

YOUR SHIP HAS COME IN

Go-karting, the world’s first freefall dry slide on sea, musical shows, spa, artwork... this new ship has raised the bar on many levels!

time-read
2 mins  |
January 01,2023