LEADING the CHARGE
Maxim US|November - December 2022
A Q&A with Lawrence Stroll, Executive Chairman of Aston Martin Lagonda and the Aston Martin Cognizant Formula One Team
LEADING the CHARGE

Why did Aston Martin feel it was important to return to F1?

 “Having been born on a racetrack, performance DNA runs through Aston Martin’s bloodline and is something we are re-injecting to the Aston Martin brand through our return to Grand Prix racing. The return of Aston Martin to Formula One has been monumental for the brand, with transformative impact for our performance credentials and global awareness.”

What has the brand learned and gained since it rejoined F1 in 2021?

Denne historien er fra November - December 2022-utgaven av Maxim US.

Start din 7-dagers gratis prÞveperiode pÄ Magzter GOLD for Ä fÄ tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.

Denne historien er fra November - December 2022-utgaven av Maxim US.

Start din 7-dagers gratis prÞveperiode pÄ Magzter GOLD for Ä fÄ tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.

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