WHAT PRODUCT IS heard on more recordings than anything else over the last 60 years? Many guitarists, musicians or even casual music fans would probably answer something like the Fender Stratocaster, Gibson Les Paul, Martin dreadnought or even the Fender Precision Bass. Those aren’t bad guesses, but the answer is actually something that all of those choices have in common more often than not: Ernie Ball strings.
The success of Ernie Ball strings in and of itself is a remarkable, noteworthy achievement, but it’s only one facet of the company’s extraordinary history over the last 60 years, starting in 1962 when Ernie Ball first packaged his own branded custom light-gauge Rock N Roll string sets and sold them from his music retail stores in the greater Los Angeles area. Today, Ernie Ball strings and accessories, as well as the company’s Music Man guitars and basses, are sold in 135 countries; the brands are internationally recognized icons; and their products are embraced by everyone from the world’s best-selling artists to beginners just starting their musical journeys.
Denne historien er fra October 2022-utgaven av Guitar World.
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Denne historien er fra October 2022-utgaven av Guitar World.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
THE JESUS LIZARD
Duane Denison tells you everything you need to know about his gear, trying to sell Steve Howe a guitar in the Seventies and oh, yeah! - 2024's Rack, the Jesus Lizard's first new studio album in 26 years
MATTEO MANCUSO
The Italian jazz-shredder on social media, his love of the Yamaha Revstar and the advice given to him by Steve Vai
GRACE BOWERS
After a \"whirlwind\" year, the 18-year-old sensation discusses her love of SGS, inspiring a new generation of female guitarists, and how she's more than just a blues player
THE GUITARISTS OF THE YEAR
GUITAR WORLD'S EDITORS AND WRITERS SELECT 2024'S GAME-CHANGERS AND TASTEMAKERS
OUR FAVORITE GEAR OF THE YEAR
THERE WAS AN ONSLAUGHT OF NEW GUITAR PRODUCTS RELEASED OVER THE PAST 12 MONTHS. HERE ARE THE ONES THAT HAD US ALL TALKING
NEWS OF THE (GUITAR) WORLD
SIT BACK AND GET READY TO RELIVE THE BIGGEST, BADDEST AND DOWNRIGHT CRAZIEST GUITARCENTRIC HEADLINES OF 2024
The Courettes
A PAIR OF FUZZ-TINGED GARAGE ROCK MANIACS EXPAND THEIR SOUND AND THE RESULTS ARE EXQUISITE
Within the Ruins
JOE COCCHI REVISITS HIS CLASSIC PHENOMENA TONE (AND A COUPLE OF COMIC BOOKS) TO CRUSH THROUGH A SUPERHEROIC SEQUEL
The Bad Ups
PHILADELPHIA PUNKS LOAD UP WITH PAINT-PEELING POWER CHORDS ON THEIR DEBUT ALBUM
The Return of Tab Benoit
AFTER MORE THAN A DECADE COMMITTED TO THE ROAD, THE LOUISIANA BLUES ARTIST IS BACK WITH A NEW 10-SONG COLLECTION, I HEAR THUNDER