FOR THE ROSES
Guitarist|March 2024
Ivison Guitars has only been in business for six years, but its Dakota model has already headlined Glastonbury with Guns N’ Roses star Richard Fortus. We meet founder Neil Ivison to find out how he's making new electrics that evoke the raw spirit of retro tone
Jamie Dickson
FOR THE ROSES

In recent years, we’ve seen more than a few canny luthiers – such as Dennis Fano and Patrick James Eggle – blend together elements from classic vintage guitars to create modern electrics that are built to an exacting contemporary spec yet sound and feel as if they were made in the 50s. Now, another name can be added to the wishlist of anyone who enjoys the blend of usability and vibe such guitars offer: Ivison Guitars.

Based in Worcestershire, Neil Ivison is its proud founder – but he says it’s almost by accident that he fell into making his high-end, vintage-style electrics. He must be doing something very right, however, because bands such as The Hives and Guns N’ Roses have started using his guitars. The Dakota model in particular seems to be a favourite, with its blend of Les Paul Junior and Firebird styling cues and just a touch of Telecaster spank and snap – plus versatile range of tonewood and electronics options.

We join Neil to talk about the somewhat charmed life of his guitar-making enterprise, and learn why it’s been driven by player satisfaction and word of mouth all the way to the main stage of Glastonbury…

How did you get into guitar making?

“Well, I’ve been playing since I was 12, and then I was in various bands and what have you. I ended up as a touring guitar tech for about 15 years – went all over the world with various bands. My son was born in 2012 and I decided that [touring] is a young man’s game; I was away from home so much I was missing my son grow up. So I came off the road about a year later. I did various things and thought, ‘Well, I’d like to try and keep my hand in with guitars of some description.’

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