An invocation to the gods; an homage to the blushing bride and a peerless companion in beauty rituals, the rose celebrates the glory of India in all its dimensions. But Gul Rouge, a roseled, India-inspired scent from LilaNur Parfums expresses this affinity through the lens of French master perfumery. Unlike the cloying sweetness of traditional Indian rose attars and scents, this perfume captures the almost liquid sweetness of the Rose Centifolia with the spicy, more complex notes of Rose Damascena to summon a sensual essence that is dewy fresh with an air of subtle sweetness. Pitching LilaNur Parfums is India's first luxury fragrance house, Spice noses through this India-scented love letter to the world with brand creator Anita Lal (founder of Good Earth) and fragrance and brand expert Paul Austin.
"I am proud to say that we are the first Indian-inspired fine fragrance brand to be invited into the likes of Bergdorf Goodman, Harrods, Neiman Marcus and Moda Operandi," says Anita Lal.
Q. Why did you feel the need to launch an entirely new vertical, even though Good Earth has had its own scents since 2022?
LilaNur Parfums is a completely unique proposition and very different from anything at Good Earth. I’ve always found it perplexing that Western fragrance brands have sourced ingredients from India, making use of its diverse floriculture and biodiversity and yet there was no luxury Indian fragrance brand. There was a visible gap in the market for an India-inspired niche fragrance brand, which led to the creation of LilaNur Parfums. While it has been selling out of Bergdorf Goodman and Harrods internationally, in India, it retails at Good Earth currently and will expand its retail base across other premium outlets in the near future.
Q. What prompted the timing for the India launch of the brand?
Denne historien er fra March 04, 2024-utgaven av India Today.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent ? Logg på
Denne historien er fra March 04, 2024-utgaven av India Today.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
Shuttle Star
Ashwini Ponnappa was the only Indian to compete in the inaugural edition of BDMNTN-XL, a new international badminton tourney with a new format, held in Indonesia
There's No Planet B
All Living Things-Environmental Film Festival (ALT EFF) returns with 72 films to be screened across multiple locations from Nov. 22 to Dec. 8
AMPED UP AND UNPLUGGED
THE MAHINDRA INDEPENDENCE ROCK FESTIVAL PROMISES AN INTERESTING LINE-UP OF OLD AND NEW ACTS, CEMENTING ITS REPUTATION AS THE 'WOODSTOCK OF INDIA'
A Musical Marriage
Faezeh Jalali has returned to the Prithvi Theatre Festival with Runaway Brides, a hilarious musical about Indian weddings
THE PRICE OF FREEDOM
Nikhil Advani’s adaptation of Freedom at Midnight details our tumultuous transition to an independent nation
Family Saga
RAMONA SEN's The Lady on the Horse doesn't lose its pace while narrating the story of five generations of a family in Calcutta
THE ETERNAL MOTHER
Prayaag Akbar's new novel delves into the complexities of contemporary India
TURNING A NEW LEAF
Since the turn of the century, we have lost hundreds of thousands of trees. Many had stood for centuries, weathering storms, wars, droughts and famines.
INDIA'S BEATING GREEN HEART
Ramachandra Guha's new book-Speaking with Nature-is a chronicle of homegrown environmentalism that speaks to the world
A NEW LEASE FOR OLD FILMS
NOSTALGIA AND CURIOSITY BRING AUDIENCES BACK TO THE THEATRES TO REVISIT MOVIES OF THE YESTERYEARS
