An invocation to the gods; an homage to the blushing bride and a peerless companion in beauty rituals, the rose celebrates the glory of India in all its dimensions. But Gul Rouge, a roseled, India-inspired scent from LilaNur Parfums expresses this affinity through the lens of French master perfumery. Unlike the cloying sweetness of traditional Indian rose attars and scents, this perfume captures the almost liquid sweetness of the Rose Centifolia with the spicy, more complex notes of Rose Damascena to summon a sensual essence that is dewy fresh with an air of subtle sweetness. Pitching LilaNur Parfums is India's first luxury fragrance house, Spice noses through this India-scented love letter to the world with brand creator Anita Lal (founder of Good Earth) and fragrance and brand expert Paul Austin.
"I am proud to say that we are the first Indian-inspired fine fragrance brand to be invited into the likes of Bergdorf Goodman, Harrods, Neiman Marcus and Moda Operandi," says Anita Lal.
Q. Why did you feel the need to launch an entirely new vertical, even though Good Earth has had its own scents since 2022?
LilaNur Parfums is a completely unique proposition and very different from anything at Good Earth. I’ve always found it perplexing that Western fragrance brands have sourced ingredients from India, making use of its diverse floriculture and biodiversity and yet there was no luxury Indian fragrance brand. There was a visible gap in the market for an India-inspired niche fragrance brand, which led to the creation of LilaNur Parfums. While it has been selling out of Bergdorf Goodman and Harrods internationally, in India, it retails at Good Earth currently and will expand its retail base across other premium outlets in the near future.
Q. What prompted the timing for the India launch of the brand?
Denne historien er fra March 04, 2024-utgaven av India Today.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent ? Logg på
Denne historien er fra March 04, 2024-utgaven av India Today.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
He gave the beat to the world
He would pick up the rhythms of each experience of mobility and weave them into his taals. Thus it was that he reflected joy and laughter in rhythmic cycles...such was the magic of Zakir's fingersText and photographs by Raghu Rai
KERALA TOURISM CAMPAIGN, 1989 - TICKETS TO PARADISE
All it took was a catchy tagline-'God's Own Country'-for the world to discover Kerala's wealth of natural beauty. It remains among the best tourism ad campaigns, earning the state a place among top 10 international destinations
SPIRITUALITY - THE GURUS OF COOL
Among the cult Indian gurus, no one had a bigger hold on western minds than 'Osho' Rajneesh. He's also perhaps the role model for the enterprise-building gurus of today
RETAIL SHOPPING - THE MALL MANIA
Shopping malls, a 1990s innovation in India, changed the way the Indian middle class shops. Their success now lies in being 'shoppertainment' destinations, offering something for everyone
CULINARY RENAISSANCE, 1978 - TANDOORI NIGHTS
ITC's Bukhara and Dum Pukht turned the world to tandoori cuisine and had an enormous impact on the F&B industry. Decades on, they are still a pit-stop for celebrities and heads of state visiting Delhi
INDIAN WRITING IN ENGLISH - REVENGE OF THE NATIVE
Rushdie lit the way but Indian writing in English has taken a life of its own in the past few decades, with translated Indian fiction most recently having its moment in the sun
INDIAN ART - A BRUSH WITH GOLD DUST
The 1990s economic liberalisation came as oxygen, lighting up the Indian art scene. Today, artworks by established masters routinely go for astronomical amounts
FESTIVAL OF INDIA, 1982 - CULTURE CAPITAL
The Festival of India grew into a symbol of our 'soft power', introducing our art and aesthetics to a global audience while also helping rebrand our domestic products
THE INDIPOP TREND - DISCO GOES DESI
For ages, the film song ruled. Nothing else was audible. Then came Nazia, charioteered by Biddu, and Indian ears went into a pleasant madness. Literally, Disco Deewane. A whole genre was born
SHOLAY 1975 - THE BIRTH OF THE FANDEMIC
India had seen hits before. But Sholay seared into its collective psyche like a badland bullet. The effect was on a scale never seen before- one film creating a new mass folk culture. And a trail of monster blockbusters that still continues
