The traditional Indian bridegroom as we know it is a thing of the past. What may have been the norm just a few years ago-read conservative colours, predictable ensembles, with hyper-embellished accessories limited to gold or bejewelled sherwani/coat buttons and turban ornaments (sarpech)-is giving way to the Indian groom 2.0. What, then, are the sartorial choices of the modern Indian man for his big day? A couple of industry insiders help decode this trend.
"The change in the way grooms are dressing is significantly more radical," says couturier JJ Valaya, "women were always glamorous in lehengas and the like. When I started my career three decades back, men used to get married in three-piece suits. Probably one percent of India used to wear sherwanis. Cut to the present: Men want all formats of sherwanis and are even trying to match with the bride to create a full-on dramatic look."
Nouveau Silhouettes
One of Mumbai's premier menswear clothiers Sarah & Sandeep shed some more light: "In the post-pandemic era, men are branching out towards more contemporary attire over classic formal wear or even embellished variations of classic silhouettes. For us, we would translate that as geometric minimalism in tuxedoes and contemporary Indian fusion ensembles." The designer duo highlights the shift of silhouettes towards conceptual drapes and minimal hypercreative geometric hand embroidery that is embedded on to garments. According to Jodhpur's Raghavendra Rathore, master of the classic bandhgala, "the styling approach for the new-age groom has shifted to immaculate tailoring. We no longer see those unsustainable looks with overdone embroidery. A more personalised methodology in designing trousseau looks or event styling are two distinct trends that are changing the way designers and clients interact today."
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Denne historien er fra October 03, 2022-utgaven av India Today.
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INDIA'S SPAM WAR
AS UNSOLICITED CALLS AND MESSAGES INUNDATE CELLPHONES, NEW TECH SOLUTIONS AND REGULATIONS AIM TO COUNTER THIS INVASIVE DIGITAL EPIDEMIC. BUT IT'S STILL A LONG HAUL
LALU'S OLIVE BRANCH GAMBIT
Winter may be intensifying in Bihar but the state's political climate is anything but cool.
IN THE PRODUCER'S SEAT
Actor Richa Chadha on being a first-time producer with Girls Will Be Girls, which released recently on Prime Video, and being a new mother
SPRING IN THEIR SETS
The upcoming Spring 2025 Season of the Symphony Orchestra of India at NCPA, Mumbai-headlined by Maestro Zubin Mehta and Sir Mark Elder-promises a host of international performers
SAFFRON'S CROSS CONNECTION
THE BJP REALISES THE CHRISTIAN COMMUNITY IS CRUCIAL FOR THE PARTY TO MAKE A BREAKTHROUGH IN KERALA. THE CATHOLIC CHURCH IS ALSO AWARE OF THE ADVANTAGES OF SUCH AN ARRANGEMENT
BURNING RESISTANCE
The 337 tonnes of toxic waste from the abandoned Union Carbide plant in Bhopal, awaiting disposal for four decades, has hit a roadblock.
VIRAL FEAR RISES ANEW
The fear is not an irrational one-it's just the other day that the spectre of Covid-19 was harassing the whole world. So as China reports a spike in respiratory illnesses, the memories of planetary disruption have come rushing back.
A PLUM PART
Tahir Raj Bhasin loved getting under the skin of Vikrant, the character he plays in Netflix's Yeh Kaali Kaali Ankhein, whose second season is out now
WHERE AI MEETS ANCIENT INDIA
The air hums with an uncanny energy as dawn's first light touches the banks of the Triveni Sangam.
THE NEW AMERICAN NIGHTMARE
Though some Indians are at immediate risk from the new Trump administration’s plan to expedite deportation of illegal immigrants, other such entrants are protected, for now, by a lengthy judicial process and a well-oiled support system
