Attendees at the Bacardi NH7 Weekender music festival this weekend will get to party like it's 1999. Punjabi pop star Daler Mehndi will headline on Sunday, December 3; the same day, Hindi pop-rock band Euphoria will perform a special set celebrating 25 years since the release of their debut album Dhoom. They follow other Indi-pop acts such as Lucky Ali and Baba Sehgal to have performed at the event over the years.
According to Palash Sen, the founder and frontman of Euphoria, music from that era is currently riding a wave of nostalgia because unlike "[most of the kind of songs being made now [in which] almost the same ideas are being repeated, there was so much experimentation in the '90s".
He says, "Daler Mehndi, Lucky Ali, Junoon, Strings, Bombay Vikings, everybody was making different music." Sen believes those acts made such an impression on their teenaged listeners back then that now that they're in their thirties or early forties, not only do they want the sound back, they're also converting their kids into fans. "There are 14-and 15-year-olds at our concerts singing 'Maaeri," he says. "How do they know it? It's a 23-year-old song."
Denne historien er fra December 11, 2023-utgaven av India Today.
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Denne historien er fra December 11, 2023-utgaven av India Today.
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He gave the beat to the world
He would pick up the rhythms of each experience of mobility and weave them into his taals. Thus it was that he reflected joy and laughter in rhythmic cycles...such was the magic of Zakir's fingersText and photographs by Raghu Rai
KERALA TOURISM CAMPAIGN, 1989 - TICKETS TO PARADISE
All it took was a catchy tagline-'God's Own Country'-for the world to discover Kerala's wealth of natural beauty. It remains among the best tourism ad campaigns, earning the state a place among top 10 international destinations
SPIRITUALITY - THE GURUS OF COOL
Among the cult Indian gurus, no one had a bigger hold on western minds than 'Osho' Rajneesh. He's also perhaps the role model for the enterprise-building gurus of today
RETAIL SHOPPING - THE MALL MANIA
Shopping malls, a 1990s innovation in India, changed the way the Indian middle class shops. Their success now lies in being 'shoppertainment' destinations, offering something for everyone
CULINARY RENAISSANCE, 1978 - TANDOORI NIGHTS
ITC's Bukhara and Dum Pukht turned the world to tandoori cuisine and had an enormous impact on the F&B industry. Decades on, they are still a pit-stop for celebrities and heads of state visiting Delhi
INDIAN WRITING IN ENGLISH - REVENGE OF THE NATIVE
Rushdie lit the way but Indian writing in English has taken a life of its own in the past few decades, with translated Indian fiction most recently having its moment in the sun
INDIAN ART - A BRUSH WITH GOLD DUST
The 1990s economic liberalisation came as oxygen, lighting up the Indian art scene. Today, artworks by established masters routinely go for astronomical amounts
FESTIVAL OF INDIA, 1982 - CULTURE CAPITAL
The Festival of India grew into a symbol of our 'soft power', introducing our art and aesthetics to a global audience while also helping rebrand our domestic products
THE INDIPOP TREND - DISCO GOES DESI
For ages, the film song ruled. Nothing else was audible. Then came Nazia, charioteered by Biddu, and Indian ears went into a pleasant madness. Literally, Disco Deewane. A whole genre was born
SHOLAY 1975 - THE BIRTH OF THE FANDEMIC
India had seen hits before. But Sholay seared into its collective psyche like a badland bullet. The effect was on a scale never seen before- one film creating a new mass folk culture. And a trail of monster blockbusters that still continues
