There has been a remarkable step-up in the number of launches in the premium and luxury categories after the Covid-19 pandemic and the frequency of luxury car launches is only going to intensify in 2024. Of the eight vehicles that we have picked out to watch out for in the coming year, that six of them are electric vehicles is a testament to our times and the obvious shift of the focus of the high-end market towards sustainability. Five of the eight are SUVs and another one is a UV that again is in keeping with the trends of the past few years.
Of the ICE cars, the most awaited one right at the top is the SUVish vehicle from Ferrari, the Purosangue that will be priced in the super luxury car territory while the one that is gaining a lot of traction is the luxury MPV from Lexus-the LM. But the one company that has really upped the game in the luxury segment is Mercedes-Benz. Not only has it lined up a number of exquisite cars for the Indian market, but it also got the concept that signifies the epitome of luxury, the Mercedes-Maybach Vision 6 to display at the NMACC in Mumbai. In addition to the CLE Coupe that will be the highlight of the ICE models coming to India this year, the Maybach version of the EQS SUV from Mercedes will top the electric list of vehicles from Mercedes. The small and only SUV from the Mini brand will make up the bottom end of the spectrum of luxury cars to watch out for in 2024 with its stylish looks and funky character.
And last but not the least are the two sedans that will go head to head against each other in the segment that sees the most volumes in India the executive luxury sedan. BMW is readying its long wheelbase offering for the Indian market and apart from the electric version will also have ICE versions of the car on offer in the country while Mercedes will stick to the ICE versions of the sixth generation of the E-class, albeit also with the LWB model.
BMW i5
Denne historien er fra March 04, 2024-utgaven av India Today.
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Denne historien er fra March 04, 2024-utgaven av India Today.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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He gave the beat to the world
He would pick up the rhythms of each experience of mobility and weave them into his taals. Thus it was that he reflected joy and laughter in rhythmic cycles...such was the magic of Zakir's fingersText and photographs by Raghu Rai
KERALA TOURISM CAMPAIGN, 1989 - TICKETS TO PARADISE
All it took was a catchy tagline-'God's Own Country'-for the world to discover Kerala's wealth of natural beauty. It remains among the best tourism ad campaigns, earning the state a place among top 10 international destinations
SPIRITUALITY - THE GURUS OF COOL
Among the cult Indian gurus, no one had a bigger hold on western minds than 'Osho' Rajneesh. He's also perhaps the role model for the enterprise-building gurus of today
RETAIL SHOPPING - THE MALL MANIA
Shopping malls, a 1990s innovation in India, changed the way the Indian middle class shops. Their success now lies in being 'shoppertainment' destinations, offering something for everyone
CULINARY RENAISSANCE, 1978 - TANDOORI NIGHTS
ITC's Bukhara and Dum Pukht turned the world to tandoori cuisine and had an enormous impact on the F&B industry. Decades on, they are still a pit-stop for celebrities and heads of state visiting Delhi
INDIAN WRITING IN ENGLISH - REVENGE OF THE NATIVE
Rushdie lit the way but Indian writing in English has taken a life of its own in the past few decades, with translated Indian fiction most recently having its moment in the sun
INDIAN ART - A BRUSH WITH GOLD DUST
The 1990s economic liberalisation came as oxygen, lighting up the Indian art scene. Today, artworks by established masters routinely go for astronomical amounts
FESTIVAL OF INDIA, 1982 - CULTURE CAPITAL
The Festival of India grew into a symbol of our 'soft power', introducing our art and aesthetics to a global audience while also helping rebrand our domestic products
THE INDIPOP TREND - DISCO GOES DESI
For ages, the film song ruled. Nothing else was audible. Then came Nazia, charioteered by Biddu, and Indian ears went into a pleasant madness. Literally, Disco Deewane. A whole genre was born
SHOLAY 1975 - THE BIRTH OF THE FANDEMIC
India had seen hits before. But Sholay seared into its collective psyche like a badland bullet. The effect was on a scale never seen before- one film creating a new mass folk culture. And a trail of monster blockbusters that still continues