Crafting a New Look
India Today|December 23, 2024
A look at five festive artistic finds from Jaipur to brighten your celebrations
SHALBHA SARDA
Crafting a New Look

Jaipur brings to mind many things: tie-dye, block prints, jewellery, gemstones, palaces, and peacocks. What weaves all of these elements together are the colours. With its vibrant lanes contrasting against the monochrome backdrop of pink, Jaipur feels festive all year round. It's no surprise that many craft brands call Jaipur home after all, there is enough inspiration in the surroundings. Here are five art and craft brands that originated in Jaipur but have become big in India and the world.

SwatiN-Luxury Gifts By Dwarkas

Jaipur's history and heritage have been intertwined with gemstones for more than 300 years, and Swati Goyal decided to transform this ancient carving art into something with modern relevance. She discovered gemstone markets in the narrow alleys of the old city of Jaipur and artisans eager to continue the legacy. Both were waiting to be rediscovered for contemporary significance beyond just jewellery. Brand SwatiN has brought gemstones from wearables into the luxury home décor sector.

AT www.swatindesigns.​com

Namrata Kedia Design

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