THE NIRVANA EXPRESS How the Search for Enlightenment Went West By Mick Brown PENGUIN VINTAGE
Crazy but wonderful, this superbly written and often hilarious account of how the West sought enlightenment from the East—enabling the East to cash in on the gullibility of Uncle Sam—tracks how from inspired literary beginnings, the quest for wisdom was sidetracked by what the Beat poet Allen Ginsberg called “professional lunatic saints”.
Edwin Arnold’s epic poem, The Light of Asia, extolled the nobility of the Buddha’s life, while Paul Brunton’s A Search in Secret India through Ramana Maharshi demonstrated to the sad Saxon soul the lineaments of divine immanence. Thereafter, the graph of spiritual understanding, as this account of crazy but captivating holy personages shows, would shoot up in purple promise only to nosedive in a series of delusionary activities culminating in guns rather than roses.
The downward spiral was intimated in the first question a Harvard psychedelic "acid evangelist" was asked on arriving at a Himalayan ashram. Was he rich and, if so, would he buy them a Land Rover? As the exemplar of this "peace and not war" Flower Power era with its cash-on-delivery instant nirvana, the "Giggling Guru" of the Beatles could only teach them the siddhi of "levitating like frogs" when what they were lending their brand to was the expectation of eternal life. The "Oceanic" last guru outdoing all his predecessors in "letting it all hang out" proved adventurous far beyond the austerities normally associated with his Jain background: rubber gloves were supplied for free sex.
Denne historien er fra January 15, 2024-utgaven av India Today.
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Denne historien er fra January 15, 2024-utgaven av India Today.
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He gave the beat to the world
He would pick up the rhythms of each experience of mobility and weave them into his taals. Thus it was that he reflected joy and laughter in rhythmic cycles...such was the magic of Zakir's fingersText and photographs by Raghu Rai
KERALA TOURISM CAMPAIGN, 1989 - TICKETS TO PARADISE
All it took was a catchy tagline-'God's Own Country'-for the world to discover Kerala's wealth of natural beauty. It remains among the best tourism ad campaigns, earning the state a place among top 10 international destinations
SPIRITUALITY - THE GURUS OF COOL
Among the cult Indian gurus, no one had a bigger hold on western minds than 'Osho' Rajneesh. He's also perhaps the role model for the enterprise-building gurus of today
RETAIL SHOPPING - THE MALL MANIA
Shopping malls, a 1990s innovation in India, changed the way the Indian middle class shops. Their success now lies in being 'shoppertainment' destinations, offering something for everyone
CULINARY RENAISSANCE, 1978 - TANDOORI NIGHTS
ITC's Bukhara and Dum Pukht turned the world to tandoori cuisine and had an enormous impact on the F&B industry. Decades on, they are still a pit-stop for celebrities and heads of state visiting Delhi
INDIAN WRITING IN ENGLISH - REVENGE OF THE NATIVE
Rushdie lit the way but Indian writing in English has taken a life of its own in the past few decades, with translated Indian fiction most recently having its moment in the sun
INDIAN ART - A BRUSH WITH GOLD DUST
The 1990s economic liberalisation came as oxygen, lighting up the Indian art scene. Today, artworks by established masters routinely go for astronomical amounts
FESTIVAL OF INDIA, 1982 - CULTURE CAPITAL
The Festival of India grew into a symbol of our 'soft power', introducing our art and aesthetics to a global audience while also helping rebrand our domestic products
THE INDIPOP TREND - DISCO GOES DESI
For ages, the film song ruled. Nothing else was audible. Then came Nazia, charioteered by Biddu, and Indian ears went into a pleasant madness. Literally, Disco Deewane. A whole genre was born
SHOLAY 1975 - THE BIRTH OF THE FANDEMIC
India had seen hits before. But Sholay seared into its collective psyche like a badland bullet. The effect was on a scale never seen before- one film creating a new mass folk culture. And a trail of monster blockbusters that still continues