"Aisa bhaiyya nahin milega. Jab main chala jaunga, to bahut yaad aaunga (You won't find a brother like me. You will miss me a lot when I am gone)," Madhya Pradesh chief minister Shivraj Singh Chouhan told a group of women beneficiaries in Ladkui village in Budhni constituency, a seat he represents, on October 1. Two days later, at an outreach programme in Sehore, Chouhan asked the assembled gathering: "Should we fight the election or not?"
For someone who has held the reins of his state for over 16 years, Chouhan's successive statements betrayed the insecurity of a man fighting for political survival, within and outside his party. Chouhan is no stranger to the heat and dust of an election; he thrives on such occasions, in fact. He led the Bharatiya Janata Party (BJP) to victory in 2008 and 2013 with comfortable margins, and the party lost the 2018 election only by a whisker-winning 109 seats to the Congress's 114-despite getting more votes. Chouhan was back in the saddle after Jyotiraditya Scindia's defection along with 22 MLAs precipitated the fall of the Kamal Nath-led Congress government in March 2020.
However, the political wind seems to be blowing the other way for Chouhan this election season. For one, the BJP's central leadership is directing the entire show, be it candidate selection or poll strategy. Union ministers Bhupendra Yadav and Ashwini Vaishnaw have been drafted for the election. Most critically for Chouhan, the party has shied away from projecting him as the CM candidate. There are fewer mentions of him in speeches in public meetings, and he is one among the many in whose names votes are being sought. What explains it and how does Chouhan ride this trough?
A DEMON CALLED ANTI-INCUMBENCY
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Denne historien er fra October 23, 2023-utgaven av India Today.
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He gave the beat to the world
He would pick up the rhythms of each experience of mobility and weave them into his taals. Thus it was that he reflected joy and laughter in rhythmic cycles...such was the magic of Zakir's fingersText and photographs by Raghu Rai
KERALA TOURISM CAMPAIGN, 1989 - TICKETS TO PARADISE
All it took was a catchy tagline-'God's Own Country'-for the world to discover Kerala's wealth of natural beauty. It remains among the best tourism ad campaigns, earning the state a place among top 10 international destinations
SPIRITUALITY - THE GURUS OF COOL
Among the cult Indian gurus, no one had a bigger hold on western minds than 'Osho' Rajneesh. He's also perhaps the role model for the enterprise-building gurus of today
RETAIL SHOPPING - THE MALL MANIA
Shopping malls, a 1990s innovation in India, changed the way the Indian middle class shops. Their success now lies in being 'shoppertainment' destinations, offering something for everyone
CULINARY RENAISSANCE, 1978 - TANDOORI NIGHTS
ITC's Bukhara and Dum Pukht turned the world to tandoori cuisine and had an enormous impact on the F&B industry. Decades on, they are still a pit-stop for celebrities and heads of state visiting Delhi
INDIAN WRITING IN ENGLISH - REVENGE OF THE NATIVE
Rushdie lit the way but Indian writing in English has taken a life of its own in the past few decades, with translated Indian fiction most recently having its moment in the sun
INDIAN ART - A BRUSH WITH GOLD DUST
The 1990s economic liberalisation came as oxygen, lighting up the Indian art scene. Today, artworks by established masters routinely go for astronomical amounts
FESTIVAL OF INDIA, 1982 - CULTURE CAPITAL
The Festival of India grew into a symbol of our 'soft power', introducing our art and aesthetics to a global audience while also helping rebrand our domestic products
THE INDIPOP TREND - DISCO GOES DESI
For ages, the film song ruled. Nothing else was audible. Then came Nazia, charioteered by Biddu, and Indian ears went into a pleasant madness. Literally, Disco Deewane. A whole genre was born
SHOLAY 1975 - THE BIRTH OF THE FANDEMIC
India had seen hits before. But Sholay seared into its collective psyche like a badland bullet. The effect was on a scale never seen before- one film creating a new mass folk culture. And a trail of monster blockbusters that still continues