In May 2024, Jaguar Land Rover made history by announcing that India would be the first country outside the UK to manufacture the iconic Range Rover and Range Rover Sport. Undoubtedly a proud moment for India, Rajan Lamba, Managing Director of JLR India said: “Manufacturing the Range Rover locally will bring together the best of both worlds—British design and technology, in a Made in India vehicle.” This is particularly significant in the context of Indianisation of the auto sector, as this Tata-owned brand takes a huge step to appeal to its local customer base, and possibly increase it, reduced costs notwithstanding.
However Tata Motors has been consistent in this regard. A spokesperson for the manufacturer says, “Since inception, we at Tata Motors have remained steadfast in prioritising the evolving needs of our customers and providing suitable solutions through the product-led innovations. We have consistently anticipated future trends to deliver cutting-edge products to the Indian consumer. From pioneering models like the Tata Sierra in 1991 to the groundbreaking Tata Indica in 1998, India’s first truly indigenous car, and more recently becoming the pioneers of the EV market in India, which has created a revolution of its own.”
The local edit
Denne historien er fra 12th August, 2024-utgaven av India Today.
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Denne historien er fra 12th August, 2024-utgaven av India Today.
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Screaming Success
Now Funny, Now Scary, This Genre Has Come Of Age In Hindi Cinema, Pulling In Audiences And Monster Returns At The Box Office
KING OF FRUITS
Sopan Joshi's Mangifera indica: A Biography of the Mango is an immersive, behind-the-scenes look at the world's most delicious fruit
HAVING THE LAST WORD
Writer, politician and wordsmith Shashi Tharoor is out with a book of essays celebrating the magical world of words
Indian Encore
The legendary tenor Plácido Domingo will be in Mumbai with the opera competition Operalia, which makes its debut in India
Charismatic Cat
Peppered with stunning illustrations, Caracal: An Intimate History of a Mysterious Cat is a deeply moving and meticulously researched account of the elusive felid
BETTER LATE THAN NEVER
After a pandemic-induced hiatus, actor Sharvari is riding high with several back-to-back releases-from Munjya to Maharaj and Vedaa
Trial by Fire
Hounded by allegations of conflict of interest in the Adani probe and rising discontent among her own staff, the Sebi chief has much to answer for-and disclose
WE WILL ROCK YOU
India's winter concert season is looking great, with leading international stars and bands set to captivate audiences
PK WALKS THE BIG POLL TALK
Prashant Kishor, the ace of the backroom, joins the battle for Bihar with lofty ambitions. Can his armoury of new ideas upset the old equations?
LORD of the ROLES
VIKKANT MASSEY is nothing if not versatile, straddling the worlds of independent and commercial cinema with élan