Beyond the cosiness of familiar destinations, the languorous luxury of cruise ships or the adrenaline-seeking adventure junkie, there is a growing segment of travel that is looking to expand the idea of a vacation beyond the typical. This burgeoning phenomenon nurtures a growing proclivity for Wellcations, a term that intertwines wellness and vacations, and has rapidly transitioned from a niche interest to a mainstream demand. The Global Wellness Institute projects that the wellness tourism sector could outpace traditional tourism growth substantially. In 2021, the market made an impressive recovery, showing a growth rate that was nearly 50 per cent higher than the overall tourism industry.
A Wellcation is more than a conventional getaway; it’s a transformative journey that places emphasis on holistic healing. The concept of wellcations primarily emerged as a response to a growing global emphasis on health and wellness, further accelerated by the post-pandemic shift in travel priorities. Today’s travellers draw on experiences that nurture their mental and physical well-being. The rise of Wellcations in India can also be attributed to this collective shift towards prioritising wellness.
But it’s not just about boring diets, endless mud baths and meditation classes, these are transformative journeys designed to reset and revitalise, and includes adventure wellness, cultural immersion wellcations, digital detox retreats, luxury spa getaways, nature and eco-wellcations, among a host of other interesting possibilities.
Denne historien er fra February 05, 2024-utgaven av India Today.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent ? Logg på
Denne historien er fra February 05, 2024-utgaven av India Today.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
He gave the beat to the world
He would pick up the rhythms of each experience of mobility and weave them into his taals. Thus it was that he reflected joy and laughter in rhythmic cycles...such was the magic of Zakir's fingersText and photographs by Raghu Rai
KERALA TOURISM CAMPAIGN, 1989 - TICKETS TO PARADISE
All it took was a catchy tagline-'God's Own Country'-for the world to discover Kerala's wealth of natural beauty. It remains among the best tourism ad campaigns, earning the state a place among top 10 international destinations
SPIRITUALITY - THE GURUS OF COOL
Among the cult Indian gurus, no one had a bigger hold on western minds than 'Osho' Rajneesh. He's also perhaps the role model for the enterprise-building gurus of today
RETAIL SHOPPING - THE MALL MANIA
Shopping malls, a 1990s innovation in India, changed the way the Indian middle class shops. Their success now lies in being 'shoppertainment' destinations, offering something for everyone
CULINARY RENAISSANCE, 1978 - TANDOORI NIGHTS
ITC's Bukhara and Dum Pukht turned the world to tandoori cuisine and had an enormous impact on the F&B industry. Decades on, they are still a pit-stop for celebrities and heads of state visiting Delhi
INDIAN WRITING IN ENGLISH - REVENGE OF THE NATIVE
Rushdie lit the way but Indian writing in English has taken a life of its own in the past few decades, with translated Indian fiction most recently having its moment in the sun
INDIAN ART - A BRUSH WITH GOLD DUST
The 1990s economic liberalisation came as oxygen, lighting up the Indian art scene. Today, artworks by established masters routinely go for astronomical amounts
FESTIVAL OF INDIA, 1982 - CULTURE CAPITAL
The Festival of India grew into a symbol of our 'soft power', introducing our art and aesthetics to a global audience while also helping rebrand our domestic products
THE INDIPOP TREND - DISCO GOES DESI
For ages, the film song ruled. Nothing else was audible. Then came Nazia, charioteered by Biddu, and Indian ears went into a pleasant madness. Literally, Disco Deewane. A whole genre was born
SHOLAY 1975 - THE BIRTH OF THE FANDEMIC
India had seen hits before. But Sholay seared into its collective psyche like a badland bullet. The effect was on a scale never seen before- one film creating a new mass folk culture. And a trail of monster blockbusters that still continues
