IF YOU DIDN'T GROW UP in Alberta, you've probably never heard of Burger Baron. It's a fast-food chain in only the loosest terms, with a menu that varies wildly from location to location. The branding? There is none in the traditional corporate sense, except for the words "Burger Baron" in each restaurant's name. Some franchisees have pluralized it (Burger Barons), others eponymized it (Kelly's Burger Baron) and others embellished it (Burger Baron Pizza & Steak).
There have been nearly as many logos as locations-some, but not all, are reinterpretations of the original logo, a colourful little knight with crusader crosses on his shield. The menus, meanwhile, can run practically as long as a Chinese restaurant's. Some of the Barons have actually sold Chinese food, or Greek, or Italian, or Indigenous-inspired bannock burgers. The only guarantees are two burger recipes: the flagship Baron and the mushroom burger, their presence assured thanks to their cultish popularity with Albertans. The mushroom burger-a curiously soupy sandwich that looks and tastes like Campbell's cream of mushroom-is especially beloved.
There's one other guarantee: almost every single franchisee hails from a Lebanese family like mine. I was made a baronet as an infant, when my parents, Ahmed and Tamam Mouallem, moved from Slave Lake, Alberta, to the even smaller town of High Prairie, four hours northwest of Edmonton, to open their franchise. They were shrewd Lebanese who had left their country, once the Middle East's capital of commerce, before it was destabilized by ethnic cleansing and sectarian violence. My dad's uncle, living in Slave Lake, sponsored his arrival in Canada in 1971, when Lebanon was teetering on the edge of civil war. By the time my dad returned home to find a bride in his hometown near the Syrian border, "Beirut" had already become synonymous with urban ruin.
Denne historien er fra July 2023-utgaven av Maclean's.
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Denne historien er fra July 2023-utgaven av Maclean's.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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A Teacher's Tale
My career in Quebec ended because I chose to keep my hijab
Top Marks
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Modernize Parental Leave
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When students have access to nutritious food, they do better in school and life
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The exorbitant cost of food will have ripple effects on the restaurant industry and grocery stores. The good news? There's a plan to save the country's salmon supply.
MY PREDICTION - New Mortgage Rules Will Drive Up Housing Prices
Looser lending policies will encourage more people to buy homes they can't afford in the first place
HOUSING
Politicians will spar over how to tackle the housing crisis. Falling interest rates will draw young people into the real estate market. And a rude awakening is coming for homeowners renewing mortgages.
MY PREDICTION - Stuctured Literacy Will Help Level the Educational Playing Field
Canadian students have struggled to read and write. That stops this year.
EDUCATION
Quebec's classrooms will take centre stage in the secularism debate. Chatbots will help students create A-plus work, while others will grade themselves. And thousands of international students will be sent home.
