AIready a hugely successful textile business, Tunisian-Belgian Demco is now expanding Arapidly in the aluminium products market.
A solution provider for construction, Demco supplies major European brands such as Belgian outdoor living company Renson, and sells its own products on the Tunisian market through its brand ALLUCO. ALLUCO aims to serve a growing range of markets, as well as finding new bases for international exports and is exploring strategic partnerships, including in contract manufacturing.
"We provide high-quality solutions for buildings in aluminium," says Johnny De Meirsman, founder and CEO of Demco. "We are planning to grow out of Tunisia; we are looking to open offices in Europe and we're focusing on African markets including Egypt, Senegal, and Ivory Coast. "We're making deals to open showrooms with training centers (Alluco Academy) and manufacturing units to back them up. We want to be close to our customers." De Meirsman sees potential in Egypt for a first base out of Tunisia for sales & manufacturing as well as for the European market and Gulf countries, which are currently experiencing a construction boom.
Demco's textile business is similarly international and with its own portfolio of top-tier clients. It supplies renowned international brands including Tommy Hilfiger, Lee, Wrangler, Salsa Jeans, and Pepe Jeans, operating through two fully-integrated branches -jeanswear and knitwear.
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