NEWSGUARD Rates the credibility of news and information websites and tracks online misinformation newsguardtech.com
PHOTOGRAPHS OF DEMONIC STATues perched on store shelves flash through the TikTok video as eerie music plays in the background. "Apparently Hobby Lobby has a crap-ton of Baphomet [satanic] and demon-like statues just on the shelves right now, which is really confusing because Hobby Lobby is a super Christian-based company," the unnamed narrator says.
The video is the first result that appeared on a list of videos when a NewsGuard analyst searched "Hobby Lobby" on TikTok. Contrary to the narrator's claims, the arts and crafts retail company does not sell demonic statues, and the photos shown in the video were Al-generated.
Hobby Lobby is among the major brands that have fallen victim to rampant misinformation on TikTok, a NewsGuard analysis found. In a July 7-13, 2023, review, NewsGuard analyzed the TikTok video search results of nine major brands. These brands-Anheuser-Busch, Balenciaga, Barilla, Bud Light, Chick-fil-A, Heineken, Hobby Lobby, Kohl's and Target-were chosen for review because they have recently become the targets of political criticism or boycotts.
NewsGuard found that videos that shared misinformation about these brands were cumulatively viewed 57 million times. Nearly half of the views were for videos that used AI-generated or otherwise manipulated media to advance misinformation.
In total, NewsGuard analyzed 520 TikTok videos and found that 14 percent, or 73 videos, contained false, misleading or unsubstantiated claims targeting the brands themselves. These video search results were generated by analyzing the top 20 results of 26 keyword searches related to brands based in the U.S. and Europe.
Denne historien er fra September 22, 2023-utgaven av Newsweek Europe.
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Denne historien er fra September 22, 2023-utgaven av Newsweek Europe.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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Falling for Romance
A new book, Nora Ephron at the Movies, celebrates the writer/director best known for her iconic rom-coms and strong female characters
Cracking the Norse Code
Walrus DNA has shown that Vikings were likely the first to have encountered Indigenous North Americans
Monumental Shift
The discovery of 165-million-year-old crystals Easter Island has upended the longheld notion of how the Earth's \"conveyor belt\" moves
'OUR FOREIGN POLICY AND DOMESTIC REFORMS ARE TWO SIDES OF THE SAME COIN'
It is a well-known fact across the globe that the North Korean regime is irrational and unpredictable, but we have been consistent in strengthening our defense posture against the threat from North Korea since the Korean War, and I believe that their conventional capability is much inferior to that of the Korean military.
'They Read My Eulogy As I Lay in an Open Grave'
Like Paris Hilton, Natasia Pelowski claims she was subjected to abuse at a teenage therapy program
Russian Economy Faces 'Burnout'
Vladimir Putin admits difficulties” as the country’s key interest rate reaches a historic high
China's 'Silent Chemical War'
The U.S. must investigate Beijing's role in the manufacturing of fentanyl that is killing Americans, says one mom whose daughter died after accidentally taking the illicit substance
HARSH HEADWINDS
President Yoon Suk Yeol's BATTLE to reform a South Korea beset with structural problems under the specter of an increasingly aggressive neighbor to THE NORTH
Bridget Everett
BRIDGET EVERETT NEVER THOUGHT SHE'D BE THE LEAD OF A TV SHOW. \"I come from the downtown world in New York, a cabaret singer, and these things just don't happen, you don't find yourself with three seasons of HBO.
Amber Ruffin
A LATE-NIGHT COMEDY SHOW ON CNN? YES, and it's a game show, too.
