High-quality textiles that meet the highest Japanese standards

An appreciation of the finer things in life is the thinking behind Atago's Nobiluza brand and just like its fabrics the Fukui-headquartered firm is looking to 'stretch and grow' its presence internationally.

"We consider this ability to mix different types of yarn as being one of the core competencies which differentiate us from other producers."

Yasuo Atago, President, Atago and Co., Ltd.

When it comes to clothing, no matter the product, comfort as well as appearance are most important, and that's certainly the philosophy for apparel and textiles company Atago and Co., which was established almost a hundred years ago.