Ta says it is "really important for me to make sure everyone is accounted for in campaigns or the product we make." This direction comes from personal experience; growing up gay and Asian American, Ta says he rarely saw himself on billboards. "I wanted to make products that would empower people to feel comfortable in their own skin." And he's seeing that, particularly in younger fans. "I feel like kids these days are so lucky. I look at [them] and I'm like, God, you're so unapologetically yourself and that makes me so happy." Part of how Ta is making a difference for inclusive beauty is being visible in major retailers. "I feel really proud to be able to be in a brick-and-mortar such as Sephora because they are such a powerhouse." But Ta knows that for a brand to succeed, the goal is to maintain interest and not always "wow," which speaks to the natural and understated makeup he's known for. "Instead of having constant peaks, we want to have a constant flow."
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Denne historien er fra May 19, 2023-utgaven av Newsweek Europe.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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Zachary Quinto
ZACHARY QUINTO HAS PLAYED DOCTORS BEFORE, BUT HE'S \"NEVER PLAYED a doctor like\" the one he plays on NBC's Brilliant Minds (September 23).
Adam Brody
NETFLIX KNOWS EXACTLY WHAT MILLENNIALS want, and it's to see Adam Brody and Kristen Bell fall in love.
Partners in Crime
Actor Joseph Gordon-Levitt shares his delight at teaming up with Shailene Woodley again in new Amazon Prime movie Killer Heat
HOW TO FIND A WORKPLACE THAT LOVES YOU BACK
Insights from America's Top Most Loved Workplaces
MOST LOVED WORKPLACES 2024
AT A TIME WHEN WORKERS ACROSS THE UNITED STATES CONTINUE TO redefine what they expect from their jobs, the companies on Newsweek's annual list of the Most Loved Workplaces in America are setting the standard for what a fulfilling workplace looks like.
Q&A LEE YARON
With 10/7, the professional became profoundly personal.
SDEROT INTERSECTION
How Jewish and Arab strangers united to rescue two little girls amidst Hamas' October 7 attack
No End in Sight
AS TENSIONS CONTINUE TO FLARE AT ISRAEL'S BORDERS, NEWSWEEK DISCOVERS HOW LIFE HAS CHANGED IN THE REGION A YEAR ON FROM THE OCTOBER 7 HAMAS ATTACKS
Thai Scammers Set Sights on US
Newsweek looks inside the Southeast Asian country's $2 billion cybercrime industry and how American citizens are now falling prey to sophisticated schemes run overseas
PARTING SHOT: Sarah Paulson
\"CAN YOU IMAGINE IF THE AIR WAS JUST FILLED WITH DUST PARTICLES and you literally could not breathe?\" That's what Sarah Paulson is tackling in her new film Hold Your Breath (October 3).