ON X, FORMERLY TWITTER, PRO-grammatic advertisements for dozens of major brands, governments, educational institutions and nonprofits are being displayed in the feeds directly below viral posts advancing false or egregiously misleading claims about the Israel-Hamas war, a NewsGuard analysis has found. Under the terms of a new advertising revenue sharing program that X introduced for its "creators," a portion of the advertising income generated by these organizations would apparently be shared with these superspreaders of misinformation.
From November 13 to November 22, 2023, NewsGuard analysts reviewed programmatic ads that appeared in the feeds below 30 viral tweets that contained false or egregiously misleading information about the war. Programmatic ads are served via algorithms to target digital ads to online readers. Brands typically do not select where programmatic ads run and indeed are unaware of where their programmatic ads appear.
These 30 viral tweets were posted by 10 of some of X's worst purveyors of Israel-Hamas war-related misinformation, and cumulatively reached an audience of over 92 million viewers, according to X data. On average, each tweet was seen by 3 million people. The accounts News Guard analyzed had previously been identified as repeat spreaders of misinformation about the conflict.
The 30 tweets advanced some of the most egregious false or misleading claims about the war. These include that the October 7 Hamas attack against Israel was a "false flag" and that CNN staged footage of an October 2023 rocket attack on a news crew in Israel.
Denne historien er fra December 29, 2023-utgaven av Newsweek US.
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Denne historien er fra December 29, 2023-utgaven av Newsweek US.
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Can Alternative Therapies Treat Cancer?
Doctor and breast cancer survivor Liz O'Riordan addresses misinformation around managing the disease
Falling for Romance
A new book, Nora Ephron at the Movies, celebrates the writer/director best known for her iconic rom-coms and strong female characters
Cracking the Norse Code
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Monumental Shift
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'OUR FOREIGN POLICY AND DOMESTIC REFORMS ARE TWO SIDES OF THE SAME COIN'
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'They Read My Eulogy As I Lay in an Open Grave'
Like Paris Hilton, Natasia Pelowski claims she was subjected to abuse at a teenage therapy program
Russian Economy Faces 'Burnout
Vladimir Putin admits difficulties” as the country’s key interest rate reaches a historic high
China's 'Silent Chemical War'
The U.S. must investigate Beijing's role in the manufacturing of fentanyl that is killing Americans, says one mom whose daughter died after accidentally taking the illicit substance
HARSH HEADWINDS
President Yoon Suk Yeol's BATTLE to reform a South Korea beset with structural problems under the specter of an increasingly aggressive neighbor to THE NORTH
Bridget Everett
BRIDGET EVERETT NEVER THOUGHT SHE'D BE THE LEAD OF A TV SHOW. \"I come from the downtown world in New York, a cabaret singer, and these things just don't happen, you don't find yourself with three seasons of HBO.
