Lenovo, the Fortune Global 500 tech company behind the popular ThinkPad laptops, knows that people don't buy a new PC, mobile device or gaming console every few months. The typical three-to four-year sales cycle for such products poses a challenge to keeping the Lenovo name front of mind.
"Lenovo has the same challenge as other makers of high-value products-staying engaged with customers over that elongated cycle," acknowledged Carlo Savino, the company's vice president of e-commerce, Americas.
Even as the world's largest PC manufacturer, added Savino. Lenovo remains committed to building upon the brand loyalty it has fostered with passionate consumers and small businesses, and to cross-promoting the breadth of solutions and services the company offers.
The MyLenovo Rewards program, which Savino helped launch in the U.S. three years ago, is making members aware of Lenovo's other products and services via promotions, sweepstakes and just plain old communication. The program awards points for purchases, of course, but it also offers incentives for members who review products, answer questions, share their birthdays or other personal information, and provide feedback.
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Denne historien er fra October 21, 2022-utgaven av Newsweek US.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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Julia Stiles
“What’s funny is that I did everything as a director that I swore I would never do to my actors.”
AMERICA'S BEST - REGIONAL BANKS & CREDIT UNIONS 2025
REGIONAL BANKS AND CREDIT UNIONS ARE the financial backbone of communities nationwide.
How the Other Half Live
Patricia Arquette returns for season 2 of Severance. Free from the corporation, she reveals her character's struggle with her newfound independence
Marianne Jean-Baptiste
\"I'm not too worried about her not being likable.\"
'These Were Courageous Leaders'
Martin Luther King Jr.'s daughter Bernice tells Newsweek how her family aligned with the Carters in the fight for civil rights
'A Clarion Call to Service'
Former ambassador to China heralds Jimmy Carter's 'exceptional dedication to humanity and world peace'
An Iron Dome for America
Donald Trump has promised to build a missile defense system to protect the continental U.S. from a nuclear strike. A new report lays out how it might look
THE GOLDEN AGE OF GENETIC SEQUENCING
HOW GENES ARE MAPPING THE WAY TO CANCER CURES
Mystery of Ginger Cat Is out of the Bag
The genetics behind the vibrant orange color in feline coats is finally confirmed after 112 years
Paris Hilton & Nicole Richie
PARIS HILTON AND NICOLE RICHIE ARE READY TO BRING A LITTLE “SANASA” to the world with Peacock's Paris & Nicole: The Encore, their first project together since their reality show The Simple Life ended in 2007. What's “sanasa”? It's a song and phrase the longtime friends created as kids and popularized on The Simple Life. The show, a cultural phenomenon in the early days of reality TV, followed them over a series of blue-collar jobs. Now they're bringing it back as an opera. “I know this is just going to make people laugh, have fun, be nostalgic and just celebrate our friendship,” Hilton said. While Richie acknowledged “you can't do Simple Life again,” she said now “felt like the right time.” The famous pair also revisit some old jobs in Arkansas, like fast-food chain Sonic, where they now have drinks named for them. “I think that there is a part of our friend- ship that the show ended up showing that people connect to,” Richie said. As for this new special, Hilton is glad to do something positive for their fans. “It's been such a crazy past couple years, and I just feel like the world needs more joy.”
