WHEN RIHANNA PAUSED MIDWAY through her Super Bowl halftime performance to wipe the shine from her face with Fenty Beauty blotting powder, it was her flair for business, not her voice, that was momentarily on bold display. That three-second touch up, coupled with the bright lip she sported (Fenty's new Icon Velvet Liquid Lipstick in "MVP" red) and the outfits worn by her backup dancers (from her Savage X Fenty lingerie line, of course), garnered the Fenty brand a cool $7.8 million in the first 12 hours after the game, according to Launch metrics, which measures the monetary value of media marketing strategies.
Seizing the opportunity, as Rihanna did at the Super Bowl, is what successful entrepreneurs do best. But ingenuity is not the only thing that new company founders increasingly have in common with the Fenty CEO. Since the start of the pandemic, women, particularly women of color, have become the leading drivers of business creation in the U.S. In 2020 and 2021, women accounted for 49 percent of new business launches, according to a study by Gusto, a human resources software company, compared to 42 percent for men in 2021. Meanwhile, nearly half of female-led startups in 2020 were launched by women of color. In 2019, the share of new companies founded by women was just 28 percent.
"We're in a renaissance of entrepreneurship and it is being fueled by groups that have been traditionally left out, like women and people of color," says Luke Pardue, an economist at Gusto who led the study.
Denne historien er fra March 24, 2023-utgaven av Newsweek US.
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Denne historien er fra March 24, 2023-utgaven av Newsweek US.
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Can Alternative Therapies Treat Cancer?
Doctor and breast cancer survivor Liz O'Riordan addresses misinformation around managing the disease
Falling for Romance
A new book, Nora Ephron at the Movies, celebrates the writer/director best known for her iconic rom-coms and strong female characters
Cracking the Norse Code
Walrus DNA has shown that Vikings were likely the first to have encountered Indigenous North Americans
Monumental Shift
The discovery of 165-million-year-old crystals Easter Island has upended the longheld notion of how the Earth's \"conveyor belt\" moves
'OUR FOREIGN POLICY AND DOMESTIC REFORMS ARE TWO SIDES OF THE SAME COIN'
It is a well-known fact across the globe that the North Korean regime is irrational and unpredictable, but we have been consistent in strengthening our defense posture against the threat from North Korea since the Korean War, and I believe that their conventional capability is much inferior to that of the Korean military.
'They Read My Eulogy As I Lay in an Open Grave'
Like Paris Hilton, Natasia Pelowski claims she was subjected to abuse at a teenage therapy program
Russian Economy Faces 'Burnout
Vladimir Putin admits difficulties” as the country’s key interest rate reaches a historic high
China's 'Silent Chemical War'
The U.S. must investigate Beijing's role in the manufacturing of fentanyl that is killing Americans, says one mom whose daughter died after accidentally taking the illicit substance
HARSH HEADWINDS
President Yoon Suk Yeol's BATTLE to reform a South Korea beset with structural problems under the specter of an increasingly aggressive neighbor to THE NORTH
Bridget Everett
BRIDGET EVERETT NEVER THOUGHT SHE'D BE THE LEAD OF A TV SHOW. \"I come from the downtown world in New York, a cabaret singer, and these things just don't happen, you don't find yourself with three seasons of HBO.
