Festivals, interwoven into our lives, give us a lasting sense of aspirational fulfilment and a deep feel of rich heritage. However, the market forces pushing corporate products and brands have, of late, begun to dilute the festive spirit and traditions, as the corporate brands have been fast replacing traditional homemade ethnic sweets and snacks, as well as tailored dresses with branded ones. The rituals, their moral messages, age-old traditions and spiritual customs have also begun to fade-out. Branded attires have also been fast replacing tailored traditional dresses. The pious warmth, thrill and gaiety of celebrating religious festivals and their preparatory prelude, preceding for weeks, are also fast receding. The practice of visiting relatives and family-friends with packs of ethnic sweets and snacks is being replaced by branded products like Cadbury/Ferrero-Rocher etc., with courier or gift pack delivery agencies. Homemade ethnic sweets are turning extinct and are getting fast replaced with Cadbury packs or Ferrero-Rocher or likes. Homemade snacks are quickly losing their sheen with Lehar, Haldiram or similar other brands and packs.
The proverbial 56 bhog (56 ethnic dishes), comprising 33 shacks and 32 bhojans (meaning 33 curries and 32 food varieties), are no more in vogue even in conversations. Manyavar, Mohe and Jade Blu like brands of dresses are fast replacing tailored clothes. Shifting focus away from customary traditions, rituals, spirituality, culture, heritage, and the age-old respect for festive traditions is also very fast.
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Denne historien er fra October 23, 2022-utgaven av Organiser Weekly.
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GOING INTO ELECTION MODE
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ISLAMIC NATION AT A CROSSROADS
AMID POLITICAL INSTABILITY AND MILITARY INTERVENTION, PAKISTAN IS GRIPPED BY ECONOMIC CRISIS WHICH IS FURTHER DETERIORATING: IT WOULD BE INTERESTING TO WATCH HOW THIS ISLAMIC NATION OVERCOMES THE SITUATION
A GAME-CHANGER FOR INDIAN ECONOMY
THE DISCOVERY OF 5.9 MILLION TONNES OF LITHIUM DEPOSITS IN JAMMU AND KASHMIR WILL CHANGE INDIA’S FORTUNE AND ITS JOURNEY TOWARDS SELF-RELIANCE IN ENERGY. IT WILL ALSO CHANGE THE FACE OF THE COUNTRY’S EV SECTOR
REVIVALISM FOR TRANSFORMATION
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'PM MODI'S POLICIES BEHIND BJP'S ENTRY IN NAGALAND'
The entire North East is witnessing a change since the Modi Government came into office in 2014.
RESOLVE TO RECLAIM OUR TERRITORY
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WHAT'S COOKING?
RUSSIAN PRESIDENT VLADIMIR PUTIN IS NOT KNOWN TO OFTEN MEET FOREIGN LEADERS BELOW THE RANK OF HEAD OF GOVERNMENT, EVEN FOREIGN MINISTERS ARE RARELY GIVEN AUDIENCE. SO WHEN HE HAD AN HOUR-LONG TETE-A-TETE WITH INDIA’S NATIONAL SECURITY ADVISOR AJIT DOVAL IN MOSCOW RECENTLY, IT CAUGHT THE WORLD’S ATTENTION
A WAY TO DELIVER JUSTICE
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LEGISLATIVE AND JUDICIAL PERSPECTIVE
THE ISSUE OF DELISTING IS BEING RAISED SINCE MANY DECADES. EVEN ATTEMPTS WERE MADE IN PARLIAMENT FOR CONSTITUTIONAL AMENDMENTS TO DELIVER JUSTICE TO THE TRIBAL COMMUNITY. THIS MATTER IS ALSO BEING HEARD IN VARIOUS COURTS
JUSTICE FOR JANJATI COMMUNITY
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