I'M standing near a gas station in the American countryside. Small triangular flags, hung from the - ceiling, flutter. The alphabet "E" in the glowing sign "Golden" flickers on the rooftop. The tube lights below it turn on and off. Across the highway, tall cacti dot the landscape. A mountain lounges afar, soaking the magic hour. It is serene, inviting, beautiful-and eternal.
Because this magic hour will remain forever. So will anything (and everything) else. I can shrink the mountain, brighten the sun, whip the wind. I can make the cacti eucalyptus, the golden sky blue, and the triangular flags rectangular. My fingers can tame time and modify nature. How? Two words: virtual production. Because I'm neither in America nor at a gas station. Heck, I'm not even outdoors. I'm in Annapurna Studios, Hyderabad, marvelling at a curved 60-by-20-feet LED wall.
Even though this technology hasn't dominated Indian cinema yet, it's become a potent force in Hollywood, marking such films and web series as The Mandalorian (2019), Avengers: Endgame (2019), The Fabelmans (2022), and many others. A study by Grand View Research, excerpted in Bloomberg in March 2023, estimates the global virtual production market swelling from $2.1 billion in 2023 to $6.78 billion by 2030. Grand View Research's October 2023 report stated that India's virtual production market will grow at 22%, reaching $507.1 million by 2030.
Denne historien er fra January 01, 2024-utgaven av Outlook.
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Denne historien er fra January 01, 2024-utgaven av Outlook.
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Trump's White House 'Waapsi'
Donald Trump's victory in the US presidential election may very well mean an end to democracy in the near future
IMT Ghaziabad hosted its Annual Convocation Ceremony for the Class of 2024
Shri Suresh Narayanan, Chairman Managing Director of Nestlé India Limited, congratulated and motivated graduates at IMT Ghaziabad's Convocation 2024
Identity and 'Infiltrators'
The Jharkhand Assembly election has emerged as a high-stakes political contest, with the battle for power intensifying between key players in the state.
Beyond Deadlines
Bibek Debroy could engage with even those who were not aligned with his politics or economics
Portraying Absence
Exhibits at a group art show in Kolkata examine existence in the absence
Of Rivers, Jungles and Mountains
In Adivasi poetry, everything breathes, everything is alive and nothing is inferior to humans
Hemant Versus Himanta
Himanta Biswa Sarma brings his hate bandwagon to Jharkhand to rattle Hemant Soren’s tribal identity politics
A Smouldering Wasteland
As Jharkhand goes to the polls, people living in and around Jharia coalfield have just one request for the administration—a life free from smoke, fear and danger for their children
Search for a Narrative
By demanding a separate Sarna Code for the tribals, Hemant Soren has offered the larger issue of tribal identity before the voters
The Historic Bonhomie
While the BJP Is trying to invoke the trope of Bangladeshi infiltrators”, the ground reality paints a different picture pertaining to the historical significance of Muslim-Adivasi camaraderie
