I'M standing near a gas station in the American countryside. Small triangular flags, hung from the - ceiling, flutter. The alphabet "E" in the glowing sign "Golden" flickers on the rooftop. The tube lights below it turn on and off. Across the highway, tall cacti dot the landscape. A mountain lounges afar, soaking the magic hour. It is serene, inviting, beautiful-and eternal.
Because this magic hour will remain forever. So will anything (and everything) else. I can shrink the mountain, brighten the sun, whip the wind. I can make the cacti eucalyptus, the golden sky blue, and the triangular flags rectangular. My fingers can tame time and modify nature. How? Two words: virtual production. Because I'm neither in America nor at a gas station. Heck, I'm not even outdoors. I'm in Annapurna Studios, Hyderabad, marvelling at a curved 60-by-20-feet LED wall.
Even though this technology hasn't dominated Indian cinema yet, it's become a potent force in Hollywood, marking such films and web series as The Mandalorian (2019), Avengers: Endgame (2019), The Fabelmans (2022), and many others. A study by Grand View Research, excerpted in Bloomberg in March 2023, estimates the global virtual production market swelling from $2.1 billion in 2023 to $6.78 billion by 2030. Grand View Research's October 2023 report stated that India's virtual production market will grow at 22%, reaching $507.1 million by 2030.
Denne historien er fra January 01, 2024-utgaven av Outlook.
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Denne historien er fra January 01, 2024-utgaven av Outlook.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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The 'Invisible' Dalits
The debate over sub-categorisation of castes is likely to shape the political discourse in the upcoming state elections
Caste Census: To Conquer Or Conserve?
The caste census is generating heated debate, but even its most ardent proponents are not able to articulate a plan about how to use the resulting data
THE FATEFUL COMEDY
Actor-director Rajat Kapoor talks about adapting Fyodor Dostoevsky's The Brothers Karamazov into a Hindi play
Mad Hatter
When a leader takes off his topi and holds it in his hands while appealing for votes, it signals something extraordinary
Circle Within Circles
The caste question in Muslims.
Backward March
The Maratha reservation question may continue to mire the next government in the state
The 69% Exception
Quota within quota: lessons to be learned from Tamil Nadu
United Indifference
The perils of tweaking tribal identities
Two Nations, Two Destinies
The widely differing balance of power between the military and civilian leadership in India and Pakistan has significantly impacted democracy in the two countries
Crème de la Crème
The mainstream society thinks reservations are against right to equality. It’s high time they are seen in the context of right to justice.