LANGUAGE & PREJUDICE

In its state of unending flux, language evolves just a semicolon behind changing societal constructs and, therefore, you may now call sex, sex, and queer, queer without causing any social seizures!

- VITHIKA YADAV

EMBARKING on the exploration of human sexuality is akin to navigating a complex maze, revealing the dynamic nature of our language, our most powerful tool, always in flux. This expedition extends beyond the realm of semantics; it unfolds as a journey, a living narrative that I have witnessed evolving throughout my professional voyage.

In India, the interplay between language, gender and sexuality has undergone a profound evolution, challenging traditional norms and reshaping societal discourse. Language, as a reflection of cultural values, has historically played a pivotal role in shaping gender roles and attitudes toward sexuality. Over the years, there has been a discernible shift towards a more inclusive and nuanced vocabulary that acknowledges the diverse spectrum of gender identities and sexual orientations.

Language, once laden with gendered expressions that reinforced stereotypes, is gradually transforming into a platform for empowerment and inclusivity. From the vibrant screens of Bollywood, over-the-top (OTT) platforms, and social media, as well as the corridors of brands and marketing, new terminologies are being happily embraced, mirroring the influential role of the youth in shaping contemporary discourse. And as conversations around sex and sexuality become more open and nuanced, language becomes not only a tool for communication but a catalyst for social change.