Phantasmagoric Appeal of the One
Outlook|February 11, 2024
HE is everywhere. There are his cutouts in which the prime minister is holding a broom. In others, he is waving at nobody in particular. And then, there are the selfie booths at airports, in institutions, and at railway stations, with a 3D life-size replica of Modi.
Chinki Sinha
Phantasmagoric Appeal of the One

For everyone to be with the prime minister. The cult of personality has been a dominant feature of Indian politics since Modi became the prime minister when even vaccination certificates had his photo. It is an idealised, heroic image created through mass media and propaganda centred around nationalism and now, religion and majoritarian politics. 

This is the time of apotheosis, the culmination of it all in deification almost. 

Prime Minister Narendra Modi has gone beyond a human avatar to be hailed as an avatar of Lord Vishnu by his own party members. In the Ram temple consecration ceremony, Modi was the man who supposedly returned Lord Ram to his estranged homeland Ayodhya. In his speech, he said that Ram had been living under a tent and now, Modi has got him his birthplace—a pucca house like crores of Indians. Modi, and not an ordained priest, did the honours of setting up Lord Ram in his newly built abode while leaders and others, including Bollywood celebrities, cheered him on. 

Denne historien er fra February 11, 2024-utgaven av Outlook.

Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.

Denne historien er fra February 11, 2024-utgaven av Outlook.

Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.

FLERE HISTORIER FRA OUTLOOKSe alt
The 'Invisible' Dalits
Outlook

The 'Invisible' Dalits

The debate over sub-categorisation of castes is likely to shape the political discourse in the upcoming state elections

time-read
7 mins  |
September 21, 2024
Caste Census: To Conquer Or Conserve?
Outlook

Caste Census: To Conquer Or Conserve?

The caste census is generating heated debate, but even its most ardent proponents are not able to articulate a plan about how to use the resulting data

time-read
7 mins  |
September 21, 2024
THE FATEFUL COMEDY
Outlook

THE FATEFUL COMEDY

Actor-director Rajat Kapoor talks about adapting Fyodor Dostoevsky's The Brothers Karamazov into a Hindi play

time-read
7 mins  |
September 21, 2024
Mad Hatter
Outlook

Mad Hatter

When a leader takes off his topi and holds it in his hands while appealing for votes, it signals something extraordinary

time-read
5 mins  |
September 21, 2024
Circle Within Circles
Outlook

Circle Within Circles

The caste question in Muslims.

time-read
6 mins  |
September 21, 2024
Backward March
Outlook

Backward March

The Maratha reservation question may continue to mire the next government in the state

time-read
5 mins  |
September 21, 2024
The 69% Exception
Outlook

The 69% Exception

Quota within quota: lessons to be learned from Tamil Nadu

time-read
5 mins  |
September 21, 2024
United Indifference
Outlook

United Indifference

The perils of tweaking tribal identities

time-read
7 mins  |
September 21, 2024
Two Nations, Two Destinies
Outlook

Two Nations, Two Destinies

The widely differing balance of power between the military and civilian leadership in India and Pakistan has significantly impacted democracy in the two countries

time-read
4 mins  |
September 21, 2024
Crème de la Crème
Outlook

Crème de la Crème

The mainstream society thinks reservations are against right to equality. It’s high time they are seen in the context of right to justice.

time-read
5 mins  |
September 21, 2024