Fast fashion to fab fashion
THE WEEK India|September 17, 2023
There is something going on at Zara. Ever since its store at Mumbai’s Palladium Mall reopened after a redesign a few months ago, it has become unbelievably chic.
NAMRATA ZAKARIA
Fast fashion to fab fashion

It has little to do with its newly launched beauty line or its cheap knock-offs of Jo Malone perfumes. Zara is suddenly stylish.

While once fashion lovers would be embarrassed to flaunt their Zara labels, or not wear what was so obviously purchased from the Spanish fast-fashion behemoth, Zara is now back in the black.

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