Looms of Ladakh is actually a farm-to-fashion brand, if ever there was one. It is herder-artisan-first, which means it provides work to its pastoralists and makes them co-owners of the brand. Its founder brought together women weavers of Ladakh (Ladakh is one of few places in India where women weave. The rest of India has only male weavers, while the women are only an extra pair of hands) to create a pashmina label. Pashmina, the soft wool of the Ladakhi mountain goat, is a precious commodity in the world of luxury fashion. Few Indian companies work with pashmina, as it is hard to source and thus very expensive. Looms of Ladakh is special not only for its quality of pashmina, but because it is an all-women enterprise.
I’ve seen much of the wares of Looms of Ladakh at various pop-ups in Mumbai. They are soft, but thick pieces of woollen wear—much like the stuff one’s grandmother would knit. Neutral greys and beiges, thick ear muffs, socks, caps and the like.
Denne historien er fra June 23, 2024-utgaven av THE WEEK India.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent ? Logg på
Denne historien er fra June 23, 2024-utgaven av THE WEEK India.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
Chase For The Mace
The next three years throw up a gamut of challenges for Indian cricket; winning the World Test Championship is the most important
Two-horse race
Can the NC-Congress alliance reshape the future of Jammu and Kashmir?
Man-eaters don't spare women
Critics say Narendra Modi’s decade-long rule has been one of jobless growth. Factories produced more, companies earned more, owners profited more, the government earned more; but fewer hands were hired, or those who were hired got work for fewer days. Putting the last two together, economists said the Indian economy generated fewer ‘man-days’.
Decolonising the mindset
The vision of a Viksit Bharat hinges on India T breaking from the shackles of a colonial mindset and embodying the freedom of being unapologetically Indian. The laws of any nation are the cornerstone of its growth. The legal system offers the stability and adaptability essential for a country to thrive. The laws must be simple to understand and specific in their consequence.
The making of India's Mr Difficult Words
When my publishers at Aleph invited me to put together a book on words and language, I hesitated for a brief moment.
Couture's creepy corridors
If one is spending a summer in New York, any summer in New York, an absolute must-do is to spend an afternoon at the city’s Metropolitan Museum of Art, on the edge of Central Park, just gawking in gobsmacked awe at the annual fashion exhibition the museum’s Costume Institute puts together.
Stree 2 has given us hope
The unprecedented success of Stree 2 is the best news we have had in the recent times and with an unabashedly feminist agenda, has comprehensively out-performed Sandeep Reddy Vanga's toxic masculine star-studded Animal at the box office is (to me, at least) kind of the cinematic equivalent of Awadhesh Prasad winning Ayodhya-it redeems my faith in the inherent decency of Indians.
BRANDS BEYOND RAMPS
Whether through carpets, fragrances or home interiors, Indian couturiers are defying their own limits
RESERVOIR OF WORRIES
India has a robust dam management systém on paper, but inadequate maintenance and climate change pose serious threats
INTER-STATE ISSUES HAVE NO EFFECT ON DAM SAFETY
INTERVIEW: KUSHVINDER VOHRA INTERVIEW Chairman, Central Water Commission
