IBM is one of the oldest technology companies in the world, with a raft of innovations to its credit, including mainframe computing, computer-programming languages, and AI-powered tools. But ask an ordinary person under the age of 40 what exactly IBM does (or did), and the responses will be vague at best. "Something to do with computers, right?" was the best the Gen Zers I queried could come up with. If a Millennial knows anything about IBM, it's Watson, the company's prototype AI system that prevailed on Jeopardy in 2011.
In the chronicles of garage entrepreneurship, however, IBM retains a legendary place as a flatfooted behemoth. In 1980, bruised by nearly 13 years of antitrust litigation, its executives made the colossal error of permitting the 25-year-old Bill Gates, a co-founder of a company with several dozen employees, to retain the rights to the operating system that IBM had subcontracted with him to develop for its then-secret personal-computer project. That mistake was the making of Microsoft. By January 1993, Gates's company was valued at $27 billion, briefly taking the lead over IBM, which that year posted some of the largest losses in American corporate history.
But The Greatest Capitalist Who Ever Lived, a briskly told biography of Thomas J. Watson Jr., IBM's mid-20th-century CEO, makes clear that the history of the company offers much more than an object lesson about complacent Goliaths. As the book's co-authors, Watson's grandson Ralph Watson McElvenny and Marc Wortman, emphasize, IBM was remarkably prescient in making the leap from mechanical to electronic technologies, helping usher in the digital age. Among large corporations, it was unusually entrepreneurial, focused on new frontiers.
Denne historien er fra January - February 2024-utgaven av The Atlantic.
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Denne historien er fra January - February 2024-utgaven av The Atlantic.
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Catching the Carjackers - On the road with an elite police unit as it combats a crime wave
On August 7, 2022, Shantise Summers arrived home from a night out with friends around 2:40 a.m. As she walked from her car toward her apartment in Oxon Hill, a Maryland neighborhood just southeast of Washington, D.C., she heard footsteps behind her. She turned and saw two men in ski masks. One put a gun to her face; she could feel the metal pressing against her chin. He demanded her phone, wallet, keys, and Apple Watch. She quickly handed them over, and they drove off in her 2019 Honda Accord.
The Most Remote Place in the World - Point Nemo is Earth's official "middle of nowhere." A lot seems to be going on there.
It’s called the “longest-swim problem”: If you had to drop someone at the place in the ocean farthest from any speck of land—the remotest spot on Earth—where would that place be? The answer, proposed only a few decades ago, is a location in the South Pacific with the coordinates 48 52.5291ᤩS 123 23.5116ᤩW: the “oceanic point of inaccessibility,” to use the formal name. It doesn’t get many visitors. But one morning last year, I met several people who had just come from there.
You Are Going to Die - Oliver Burkeman has become an unlikely self-help guru by reminding everyone of their mortality.
"The average human lifespan," Oliver Burkeman begins his 2021 megabest seller, Four Thousand Weeks: Time Management for Mortals, "is absurdly, terrifyingly, insultingly short." In that relatively brief period, he does not want you to maximize your output at work or optimize your leisure activities for supreme enjoyment. He does not want you to wake up at 5 a.m. or block out your schedule in a strictly labeled timeline.
Washington's Nightmare - Donald Trump is the tyrant the first president feared.
Last November, during a symposium at Mount Vernon on democracy, John Kelly, the retired Marine Corps general who served as Donald Trump's second chief of staff, spoke about George Washington's historic accomplishments— his leadership and victory in the Revolutionary War, his vision of what an American president should be. And then Kelly offered a simple, three-word summary of Washington's most important contribution to the nation he liberated.
The Elite College Students Who Can't Read Books - To read a book in college, it helps to have read a book in high school.
Nicholas Dames has taught Literature Humanities, Columbia University's required greatbooks course, since 1988. He loves the job, but it has changed. Over the past decade, students have become overwhelmed by the reading, College kids have never read everything they're assigned, of course, but this feels different. Dames's students now seem bewildered by the thought of finishing multiple books a semester. His colleagues have noticed the same problem.
What Zoya Sees
Long a fearless critic of Israeli society, since October 7 Zoya Cherkassky-Nnadi has made wrenching portraits of her nation's sufferingand become a target of protest.
Malcolm Gladwell, Meet Mark Zuckerberg
The writer’ insistence on ignoring the web is an even bigger blind spot today than it was when The Tipping Point came out.
Alan Hollinghurst's Lost England
In his new novel, the present isnt much better than the past—and its a lot less sexy.
Scent of a Man
In a new memoir, Al Pacino promises to reveal the person behind the actor. But is he holding something back?
THE RIGHT-WING PLAN TO MAKE EVERYONE AN INFORMANT
In Texas and elsewhere, new laws and policies have encouraged neighbors to report neighbors to the government.
