According to Integral Sports Management (ISM)-a relatively young agency that are beginning to make their mark on the Non-League game and beyond - it adds up to the recipe for success.
The businessman in question is Gary Pettit, father of Maidenhead United midfielder Casey. He joined forces with long-time friend and film star Ray Winstone to co-found the agency, which doesn't just represent footballers but has dabbled in sports such as golf, tennis and even horse racing.
Maidenhead's iconic York Road ground has been a magnet to Hollywood stars in the last few years.
Wrexham's co-owners chose a National League game against the Magpies to make their first appearance at an away stadium back in 2021.
And, this season, film legend Winstone attended their game against Kidderminster Harriers just before Christmas.
Winstone was there to promote the club's partnership with mental health charity CALM (the Campaign Against Living Miserably).
The match also had a relevance to Winstone's other interests away from the silver screen.
Back in 2019, he got together with long-time friend Gary to form the agency. Gary's son, and ISM client, Casey lined up in midfield for the hosts and played a big part in the game, scoring the winner.
The spark for starting the company was noticing how players were released from academy systems at the higher end of the game and it struck a chord with the actor.
"You see these lads and they must have talent to even be in the environment at these huge clubs, yet one day someone decides the dream is over and that's it," Winstone told The NLP.
"Going up for a job and not getting a job, that's just part of the process in my game, but early on at college I performed for a drama exam where I got zero marks not even one for imagination or turning up zero!" he said.
Denne historien er fra May 19, 2024-utgaven av The Non-League Football Paper.
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Denne historien er fra May 19, 2024-utgaven av The Non-League Football Paper.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
I'M READY FOR A NEW PROJECT
LEAGUE One, League Two, National League John Coleman doesn't care. He just wants to manage a club with scope for 'doing an Accrington'.
BEARNE'S DOUBLE IS A PITMEN TRIUMPH
HEDNESFORD Town marched on as this tie was settled in the first 21 minutes with a glut of goals in favour of the Pitmen.
STAG-DO SPOILED BY LIAM DOUBLE
AFC Totton and Basingstoke played out an entertaining draw at The Snows Stadium.
FOALLE'S THERE AT DEATH TO STEA IT!
A GOAL with almost the last kick of the game from Jack Foalle saw Ashton's unbeaten start to the season go up in smoke at Hurst Cross after they had hit the post in each half.
TUDORS STAY TOP THANKS TO AJAYI!
HEMEL HEMPSTEAD TOWN secured a crucial victory over Slough Town that solidifies their position at the top of National League South.
MOLS ON ROLL AS NASH GO SECOND!
CURZON ASHTON moved up to second place after doing a job on former boss Adam Lakeland and his King's Lynn Town side at the Walks.
REAL DEAL HEED KEEP PILING ON THE POINTS
GATESHEAD scored early in each half to strengthen their position at the top of the table after they stretched their unbeaten start to the season to seven games.
JOSH JOY DELIGHTS DAGGERS BOSS BEN
JOSH UMERAH marked his first league start for Dagenham & Redbridge by grabbing the goal that ensured a share of the spoils at Maidenhead.
DOGGED DALE WILL NOT BE MOVED!
ROCHDALE cruised to victory with a superb first-half performance which settled the age-old debate as Dale's immovable defensive object blunted Aldershot's previously irresistible attacking force.
SPITFIRES BACK IN THE GROOVE
EASTLEIGH bounced back from their last-gasp defeat at Gateshead last weekend as they edged past lowly Tamworth in a lackluster affair at the Silverlake.
