According to Integral Sports Management (ISM)-a relatively young agency that are beginning to make their mark on the Non-League game and beyond - it adds up to the recipe for success.
The businessman in question is Gary Pettit, father of Maidenhead United midfielder Casey. He joined forces with long-time friend and film star Ray Winstone to co-found the agency, which doesn't just represent footballers but has dabbled in sports such as golf, tennis and even horse racing.
Maidenhead's iconic York Road ground has been a magnet to Hollywood stars in the last few years.
Wrexham's co-owners chose a National League game against the Magpies to make their first appearance at an away stadium back in 2021.
And, this season, film legend Winstone attended their game against Kidderminster Harriers just before Christmas.
Winstone was there to promote the club's partnership with mental health charity CALM (the Campaign Against Living Miserably).
The match also had a relevance to Winstone's other interests away from the silver screen.
Back in 2019, he got together with long-time friend Gary to form the agency. Gary's son, and ISM client, Casey lined up in midfield for the hosts and played a big part in the game, scoring the winner.
The spark for starting the company was noticing how players were released from academy systems at the higher end of the game and it struck a chord with the actor.
"You see these lads and they must have talent to even be in the environment at these huge clubs, yet one day someone decides the dream is over and that's it," Winstone told The NLP.
"Going up for a job and not getting a job, that's just part of the process in my game, but early on at college I performed for a drama exam where I got zero marks not even one for imagination or turning up zero!" he said.
Denne historien er fra May 19, 2024-utgaven av The Non-League Football Paper.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent ? Logg på
Denne historien er fra May 19, 2024-utgaven av The Non-League Football Paper.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
BISH BASH BOSH! IT'S LINING UP FOR LEWIS
DAVE Lewis believes Bashley are yet to ‘reach their ceiling’.
REBELS YELL FOR GREAT CAUSE
FOOTBALL shirts specially designed by Worthing FC Supporters Association and local artists Two Faced Twins have been such a hit they’ve been able to hand over a sizeable cheque.
FLEET IN BOSS HUNT...AGAIN!
STRUGGLING Ebbsfleet United are searching for their third manager of the season after Harry Watling left Stonebridge Road after just 90 days in charge.
TOP TALENT HAD 'MAGIC AT HIS FEET'
TRIBUTES have been paid for a talented 17-year-old with ‘magic at his feet’ who passed away after collapsing on the pitch.
ALPORT GO ON THE ATTACK TO SEAL PLACE IN LAST 32!
ALL out attack eventually delivered a warranted win for Whitchurch – despite living dangerously late on.
BRILLIANT BECKWITH INSPIRES LEADERS
GOALKEEPER Charlie Beckwith made the difference as his clean sheet and a goal from Cemel Ramadan saw Bury Town take all three points at Chadfields yesterday afternoon.
OWLS WIN KEY CLASH IN BATTLE FOR TITLE
LEAGUE leaders Cleethorpes claimed an important win over second-placed Emley to move four points clear at the summit of the East Division.
BARDS DO THE HARD YARDS IN BIG WIN
THERE was not much to warm Stamford’s fans as the Daniels were beaten by a good Stratford side.
FREDDIE TREBLE TEES UP LATE WIN
FREDDIE PARKER scored his second hat-trick of the season as Cray Valley came from behind to win in what was a great advert for Non-League football.
TIGERS & LIONS IN A TASTY SCRAP!
PLAY-OFF contenders Hyde United and Guiseley had to settle for a share of the spoils after a hard-fought encounter.
