Among the latest to join is Kylie Cosmetics, which recently debuted at Sephora India.
Kylie Jenner's beauty line follows in the footsteps of previous entrants like Rihanna's Fenty Beauty and Selena Gomez's Rare Beauty.
Rising disposable incomes among the middle-class and the growing influence of celebrity-endorsed products have created an ideal environment for international beauty brands in India. However, homegrown brands still hold a distinct advantage amidst this influx.
In March, Rihanna introduced Fenty Beauty to India, and Selena Gomez's Rare Beauty launched last year. Through partnerships with ecommerce platforms like Nykaa and Sephora, these global giants are quickly establishing a presence in the Indian beauty market.
At Nykaa, which features over 250 premium brands, premium category constitutes one-third of its beauty and personal care (BPC) revenue. The platform facilitates access for global brands such as Fenty Beauty, Charlotte Tilbury, and e.l.f Cosmetics to Indian consumers.
Denne historien er fra May 28, 2024-utgaven av Business Standard.
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Denne historien er fra May 28, 2024-utgaven av Business Standard.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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