Banks are increasingly prioritizing value-added services linked to customer accounts to mobilize deposits, said State Bank of India (SBI) Chairman C S Setty on Wednesday.
Moving beyond traditional transactional accounts, they are embracing a more holistic service model as far as deposit accounts are concerned, Setty explained.
Speaking at the Business Standard BFSI Insight Summit, the chairman of India's largest bank said that traditionally, a savings account is seen primarily as a transactional vehicle, with less emphasis on enhancing customer engagement.
"Today, all of us are focusing on deposit mobilization, which in a way that the customer started gaining the attention from a point of view that the value-added services, which are linked to his account, have gone up," he said.
"Otherwise, a savings account, which is open, is basically a transactional account. And as long as the transactions were there, nobody really bothered about it," he added.
"But today, every one of us is thinking in terms of providing value-added services to our customers, in a much better manner. It's not that the customer service was faulty or people (banks) were not bothered about the customers, but they are gaining much more attention than what else we can do for the depositors," he explained.
Setty also said mutual funds and deposits are not competing products but are complementary ones.
Denne historien er fra November 07, 2024-utgaven av Business Standard.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent ? Logg på
Denne historien er fra November 07, 2024-utgaven av Business Standard.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
Architecture, the new doctor in the recovery room
From skylights to healing gardens, hospitals are embracing design elements that accelerate healing and enhance patient well-being
IIT-K's stealth tech to make jets invisible to enemy radar
High-technology cooperation between indigenous defence industry and academia has begun yielding results.
India to be wrapped in 175 years of Christy luxury
One of the world's oldest towel brands, famed for its royal heritage, is set to enter the Indian market in 2025
Insurance Amendment Act to boost growth, promote inclusion
It has been a quarter of a century since the insurance industry was liberalised. At the 'Business Standard BFSI Insight Summit, 2024', ALOK RUNGTA, managing director and chief executive officer (MD & CEO) of Future Generali India Life Insurance, SHARAD MATHUR, MD & CEO of Universal Sompo General Insurance, SUMIT BOHRA, president of IBAI and CEO of GlobeSecure Insurance Brokers, and MAYANK BATHWAL, CEO of Aditya Birla Health Insurance, discussed what is next for the industry. Edited excerpts:
Insurance in India has made significant strides
Managing directors and chief executive officers (MDs and CEOs) of general insurance companies gathered at the Business Standard BFSI Insight Summit, 2024, to discuss 'many challenges' they face. ANUJ TYAGI, MD & CEO of HDFC Ergo General Insurance Company, ANUP RAU, MD & CEO of Future Generali India Insurance, ANIMESH DAS, MD & CEO of ACKO General Insurance, gave their views on the road ahead for the industry. Edited excerpts:
Regulator nudging us to up our game on cybersecurity
A case for increasing coverage? The leaders of life insurance companies discussed this topic at the Business Standard BFSI Insight Summit, 2024, with Business Standard's consulting editor Tamal Bandyopadhyay. Panellists included VIBHA PADALKAR, managing director and chief executive officer (MD & CEO) of HDFC Life Insurance, ANUP BAGCHI, MD & CEO of ICICI Prudential Life Insurance, and MAHESH BALASUBRAMANIAN, MD of Kotak Life Insurance. Edited excerpts:
'Bima Sugam is a game-changer'
Just as the Unified Payments Interface (UPI) has transformed the payment and banking sectors, the insurance regulatory and development authority of India (Irdai) is hoping that its ambitious project Bima Sugam—an online marketplace to buy service, and sell insurance products—will transform the insurance sector and help increase penetration.
Field widened for life insurance in the country
Revised surrender value norms to help life insurers and customers
More is better in Indian insurance
100% FDI will encourage companies to come to India and operate on their own terms in the sector, say experts
India's Welfare State: Too much, too soon, with too little?
The promise of too much, too soon, with too little is tempting for politicians for mobilising votes, particularly of the poor.
