F or its upcoming restaurants in cities such as Bengaluru, Mumbai and New Delhi, Burmese restaurant Burma Burma is redesigning its interiors to create prominent shelf space for its merchandise and ready-to-eat gourmet products.
These include khow suey pastes, chilli garlic oils, ready-to-eat lotus stem chips, tea leaf salad paste, crunchy seed mix, dry Burmese spices, tea blends, and artisanal icecreams, along with t-shirts and branded chopsticks.
Burma Burma is one of many restaurants that are diversifying into gourmet retail.
Azure Hospitality, which runs pan-India food and beverage brands such as Mamagoto, Dhaba Estd 1986, Sly Granny and Foxtrot ventured into food retail in 2021. In the last two years, Café Diva, Hunan at Home (Bengaluru), Mahabelly (New Delhi), Kitchen Garden by Suzette (Mumbai) and Fig & Maple (New Delhi) have joined the list of restaurants that are selling gourmet pantry staples.
Among the first to enter the gourmet retail segment was ITC's iconic restaurant, Bukhara, which turned 45 this year. It launched its brand of ready-to-eat gourmet products, including its signature dal Bukhara, way back in 2001.
Customer acquisition and loyalty, besides brand recall, are some of the reasons restaurants are strategically pivoting towards gourmet food retail and merchandising.
When pandemic bit
For most players, this category was a construct of the Covid pandemic, when they returned to the drawing board to re-strategise as restaurants remained shut during the lockdown.
Post-pandemic, it has become a marketing strategy to widen the consumer base.
Take the case of Burma Burma, which launched its retail vertical in 2021 with eight products. Now, it has 25 to 30.
Apart from the restaurant's website, these products are available on platforms such as Amazon, Flipkart, Swiggy and Zomato, as well as in the retail store Nature's Basket.
Denne historien er fra April 05, 2024-utgaven av Business Standard.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent ? Logg på
Denne historien er fra April 05, 2024-utgaven av Business Standard.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
Indians prefer credit over debit card for high-value payments
In June 2024, India saw a significant increase in the number of credit, debit, and prepaid cards, reaching a total of 1.451 billion cards—an 11 per cent jump from the previous year, according to the India Digital Payments report for the first half of 2024 (January to June) by payment technology service provider Worldline.
An Indian anthropologist ahead of her time
Urmilla Deshpande set out to work on a novel about an Indian woman in Germany in the 1920s based on her grandmother Irawati Karve when she stumbled on the opportunity to write her biography.
IAF plane makes inaugural landing at upcoming Navi Mumbai airport
An Airbus C-295 of the Indian Air Force (IAF) touched down at Navi Mumbai International Airport (NMIAL) on Friday, marking the formal inaugural flight landing at the place. A Sukhoi SU-30 fighter jet did a low fly-by at the airport to test the 3.7-km long runway in the presence of Maharashtra Chief Minister Eknath Shinde, his deputy Devendra Fadnavis and Murlidhar Mohol, Minister of State for Civil Aviation and Co-operation.
Less than 33% of youth can search Net, transact online
Less than a third of those in the 15-29 age group can \"search the internet; send or receive an email and perform an online transaction\", show the findings from the latest Comprehensive Annual Modular Survey (CAMS), released by National Statistical Office (NSO) this week.
TCS shares dip as analysts offer mixed outlook
IT sector is expected to grow considerably from Q4 FY25 onwards
NSE retains Nifty 50 for weekly contracts
The National Stock Exchange (NSE) has opted for the Nifty 50 index for issuing weekly option contracts following the Securities Exchange Board of India (Sebi's) one-exchange-one-benchmark mandate.
Compare lenders' costs; higher rates can offset benefits of offers
Footfall, enquiries, and bookings at car dealerships are rising, driven by attractive offers and promotions. These special deals typically start in October and run until the New Year.
Noel's appointment as Tata Trusts' chair signals continuity: Analysts
It will be business as usual for Tata group stocks post Noel Naval Tata's appointment as chair of Tata Trusts, said analysts. They added that the development will signal continuity.
Sebi intervenes in ₹45cr Trafiksol IPO irregularity
To undertake detailed examination into disclosures by the firm
India-focused funds log first weekly redemption in 19 mths
China resurgence, expensive valuation dim India appeal; midcap funds see 14th week of outflows