These efforts are being led by Prathyusha Agarwal, who recently joined as business head at Shopsy. The aim is to become the go-to destination for consumers seeking entry-level products across various categories.
"I end up gravitating towards stuff which appeals to doing something for the small-town world. This ranges from my very first role in Unilever to my last few roles. That has been a passion area," said Agarwal.
"The Bharat shopper is possibly today doing a couple of transactions on e-commerce but is not completely like the metro consumer who is possibly now an e-commerce native. We are looking at such consumers and asking can we be the hypervalue horizontal platform for all their needs," said Agarwal.
The primary focus is on the Bharat consumer, particularly households with an annual income of less than 10 lakh.
Denne historien er fra August 08, 2024-utgaven av Business Standard.
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Denne historien er fra August 08, 2024-utgaven av Business Standard.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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