“We’ve delivered over 200,000 gift hampers for top companies, including fintech majors Paytm and Razorpay, FMCG leaders like Danone and P&G, and hospitality giants such as Westin and Marriott,” says Vidushi Kajaria, co-founder of Eat Better Co, a Jaipur-based healthy snacking brand. The Dussehra-Diwali season accounts for nearly 20 per cent of the company’s annual revenue.
If Eat Better Co is giving a modern twist to traditional snacks, French wine and spirits firm Pernod Ricard is adding a cultural touch with limited-edition packs of its signature 100 Pipers whisky, featuring regional calligraphy by collaborating with local artists. The packaging displays the brand’s name in the native language of the state it is sold in.
Denne historien er fra September 28, 2024-utgaven av Business Standard.
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Denne historien er fra September 28, 2024-utgaven av Business Standard.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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Industry bodies urge FinMin to ease TDS rate structure
Proposal seeks to lessen compliance burden on taxpayers and avoid litigation
After SC rap, Centre doubles penalty for stubble burning
Burning issue
Proactively made all disclosures, recusals: Sebi WTM on Cong's charges
Ananth Narayan, whole-time member (WTM), the Securities and Exchange Board of India (Sebi), has responded to allegations of conflict of interest due to personal investments.
Market regulator may water down skin-in-game rules for MF executives
The Securities and Exchange Board of India (Sebi) has shown intent to relax the skin-in-the-game norms applicable to senior executives of the mutual fund (MF) industry.
MSCI adds 5 Indian stocks to key index
MSCI added five Indian companies to its Global Standard Index late on Wednesday, a move that brokerage Nuvama said would lift the country's weighting on the index to 20 per cent, further narrowing the gap with China.
Trump's triumph: Will bulls run amok and gold, silver sparkle?
Top brokerages highlight opportunities, risks, and contradictions the new administration may offer
REIMAGINING ROLE OF AGRICULTURE
In the changed context of economic development, agriculture is seen playing a much larger role than perceived in the dominant thinking in development economics
Inside the world of mad billionaires
Two things about this book and its authors. One, this is the most unputdownable non-fiction that I have read this entire year.
Funding education
Easy financial assistance is not enough
Policy approach
RBI is acting selectively and with care
