The healthcare accounted for a maximum 19 per cent or 1,569 of 8,229 advertisements scrutinised by Asci during the year. Illegal offshore betting accounted for 17 per cent, while the share of personal care advertisements was 13 per cent.
The report also said that in 2023-24, the number of complaints received by Asci regarding advertisement being misleading and violative of norms was 12.75 per cent higher at 10,093 as compared to 8,951 in 2022-23.
Manisha Kapoor, chief executive officer and secretary general of Asci, told Business Standard that the reason for healthcare being on the top of the table this year was the rise in focus and the number of advertisements related to this sector after the Covid-19 pandemic. She added that the primary media of these advertisements has also changed, leading to more visibility now.
"A lot of these ads used to be in very hyperlocal print. So whether it was to cure diseases like diabetes, cancer, or sexual problems etc., you would see a lot of these ads in hyperlocal newspapers," she said.
Denne historien er fra May 23, 2024-utgaven av Business Standard.
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Denne historien er fra May 23, 2024-utgaven av Business Standard.
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A life that lives beyond
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