On Wednesday, the company announced its foray into West Bengal and over the next few days, Bihar and Jharkhand are on the cards.
In Odisha, Heritage launched its products about six to nine months back.
Srideep, M Kesavan, chief executive officer (CEO), said East had the lowest per capita consumption of dairy.
"But in the past few years, the region has emerged as the fastest-growing market. This is the growth market that we want to capture." These are building blocks to the company's target of achieving revenue of ₹6,000 crore in three years. In FY24, Heritage clocked consolidated revenue of ₹3,793.9 crore.
Denne historien er fra July 11, 2024-utgaven av Business Standard.
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Denne historien er fra July 11, 2024-utgaven av Business Standard.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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