Step into a mall any weekend and you'll find it hard to attract the attention of a shopping attendant. Or indeed, find the item that you're looking for - in the size or colour that you need. You're possibly wondering whether the trip was worth the hassleand if you would easily find the item online - plus maybe, a better deal as well. Except that you'd prefer to touch, feel and try the product before you buy.
Here's the upshot: Smart retailers are seeing this gap as an opportunity to improve the customer experience, efficiency and conversion rates by leveraging the power of blended commerce. That is, get the best of both worlds physical and online.
― It isn't new per se, but retailers are starting to think about blended commerce as the next frontier, and work to offer a seamless and unified shopping experience.
Denne historien er fra May 28, 2024-utgaven av Business Standard.
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Denne historien er fra May 28, 2024-utgaven av Business Standard.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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Women in a shadow war
In the 21st century, many countries have started admitting women into the military in combat roles as fighter pilots and frontline soldiers in grudging recognition of their capabilities and courage.
NCPA-Soho 1st theatrical tie-up blurs boundaries
Indian 'drag kings' to take stage in Mumbai, London in Gentlemen's Club
GAINS AT PUMPS SUPERNORMAL
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Accumulate gold through SIP if portfolio allocation below 10%
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IT aims for sky after Accenture's Q4 results
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GQG Partners settles charges with US SEC
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