The company has now entered the floor cleaning category with the same brand. It currently has 19 brands with revenue of over ₹1,000 crore.
"Vim should cross ₹3,000 crore anytime now," Srinandan Sundaram, executive director of home care at HUL, told Business Standard.
"We are going with the brand...with the superior product story, but we are very mindful and humble enough to accept that the competition is strong," Sundaram said.
He added that competition has built this category and, therefore, the company is not expecting miracles.
Denne historien er fra December 04, 2024-utgaven av Business Standard.
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Denne historien er fra December 04, 2024-utgaven av Business Standard.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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