The dozen buildings, with each brick carved to scale in Alder wood, had become a prototype for his future.
“We’re standing right now, here,” Ive said, pointing with his black, Maison Bonnet reading glasses at a two-story, 115-year-old building in Jackson Square, a Gold Rush Era neighborhood wedged between San Francisco’s Chinatown and Financial District. “We bought this building first, but then we noticed that it had access to this huge volume in the centre.”
The “huge volume” was a parking lot. Each time Ive, Apple’s former head of design, looked at the empty stretch of asphalt, he saw something more: a garden, a pavilion, a place where people could socialise outside like they do at his favourite restaurant in London, the River Cafe. So he bought the building next door. And then he bought another and another. Eventually, he owned half of a city block, including the vacant blacktop.
Denne historien er fra September 24, 2024-utgaven av Business Standard.
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Denne historien er fra September 24, 2024-utgaven av Business Standard.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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