E-com platforms are likely to offer discounts and wider assortments during the festive season. Given more dark stores, wider assortment and improving penetration, festive season growth could see a big bump. Non-grocery sales like that of smartphones and furniture happen in the early weeks of the festive season. The second wave of buying happens at Dussehra, where Q-commerce will be big. The third wave is around Diwali. The Q-commerce GMV (gross merchandise value) could be $1 billion equivalent with online sales aggregating $12 billion. Surveys indicate consumers are prepared to spend much more than last year.
Zomato leads in food delivery and Q-commerce, but there's an intense war for market share. Swiggy's integrated app offering vs Zomato's multi-app approach may be more market-friendly and Swiggy is also innovating with Bolt, a 10-minute food delivery platform.
Denne historien er fra October 10, 2024-utgaven av Business Standard.
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Denne historien er fra October 10, 2024-utgaven av Business Standard.
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