Movie ticket sales tumble; Tamil films steal spotlight
Business Standard|November 18, 2024
The Indian film industry is having a difficult run in 2024, with box-office collections from January to October dropping 7 per cent year-on-year to ₹8,951 crore.
ROSHNI SHEKHAR
Movie ticket sales tumble; Tamil films steal spotlight

Yet, a sliver of optimism emerges from Ormax Media's India Box Office Report: October 2024, which suggests that the tide could still turn. With the strong opening box-office performances by Singham Again and Bhool Bhulaiyaa 3 in November and the eagerly awaited Pushpa 2: The Rule set for release in December, there's a chance the industry could match, if not surpass, the collections of 2023.

Cinemas, facing dwindling footfall, have tried almost everything to lure audiences back. This year has seen a surge in strategies aimed at rekindling the theatrical experience, from re-releasing popular films to offering food and beverages at attractive prices to moviegoers.

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